According to the 2015 Google/TNS Auto Shopper Study, 70% of car buyers who use YouTube as part of their car buying process are Influenced by video content when making their purchase. Due to this report, 60% of car shoppers enter the market unsure of which car they want to buy. The average car buyer nowadays only makes two dealership visits. During these visits, car buyers turn to digital and mobile devices to help choose which is the perfect vehicle for them. The report states that even before visiting a dealership, car buyers have already gone online to find all the details about the vehicles. Figures show views on YouTube of test drives, features and options, and walk-throughs have increased 2X compared to the past year. According to Google, car review videos on YouTube have been watched more than 3 million hours during the first 9 months of 2015, and more than 1.2 million of the total figure million were generated on mobile. (more…)
Last week’s 6th annual VidCon brought new trends in the digital video marketing business, strategic insights and some new stats. One of the key notes of this years VidCon was about how to fund online video in the future. John Green co-founder of VidCon brought up a big question – should we build the future of online video around paid subscriptions, advertising, hybrid models, voluntary payments, or to create some completely new model? One thing’s for sure – mobile is priority, and will be a priority in the digital video marketing business, according to YouTube’s CEO Susan Wojcicki. Susan mentioned the importance of the new redesigned YouTube mobile app, which now lets users watch full-screen vertical videos with just a single tap. (more…)
Facebook reached a daily 4 billion video views by the end of Q1 2015, becoming YouTube’s number one competitor, according to Clickz stats. Although YouTube is still the clear leader in video sharing, delivering 3 trillion video views during 2015, Facebook is catching up, with a 2 trillion views this year, according to the latest research. Facebook’s revenue for the Q1 of 2015 was $3.54 billion, which represents a 42 percent increase compared to Q1 of 2014. Facebook video views continue to rise, and many industry experts predict a long battle for those video platforms in the future.
Brid’s YouTube syndication provides our Premium plan partners an option to easily export any video they add into Brid automatically to their YouTube account and channel. Once you have activated this feature you can easily syndicate your video content to your YouTube channel in Brid by using your Google YouTube login account. We use the OAuth 2.0 protocol to authorize Brid users to publish videos to YouTube. Brid’s YouTube syndication is “one-way” – that means your settings and content in Brid are pushed to YouTube, but the same rule doesn’t apply for Youtube, settings and content on YouTube are not dragged into Brid.
When you authorize YouTube syndication for one of your Google accounts you can’t change the Google account used. (more…)
Teeny-tiny videos are becoming a viral sensation during the past months, especially on social media. Although food-related content has always achieved a good engagement rate on YouTube, these videos really stand out, making you wanna watch them repeatedly. Tiny cooking videos or The ‘Kawaii’ (Japanese for ‘cute’) food trend started in Japan five years ago. Compared to 2010, views of ‘tiny cooking’ video content has risen from 8,142 to 5M on YouTube in 2014 – reaching the increase of over 62,000%.
Experts believe this type of tiny cooking challenge videos attract view because they make them feel warm, fuzzy, connecting with them on an emotional level. (more…)
Facebook is no longer included in the list of ‘Connected Accounts’ on YouTube. Due to this change, creators can no longer automatically post their content to this social network after uploading their video to a YouTube channel. Twitter remains active, but Facebook has disappeared as a connected account option. Creators who had set up the feature have been battling inconsistencies with this for months and they’ll now need to post to Facebook manually. For them, it may not be a huge change, as many have been manually sharing videos to a fan page. Those who will suffer the most are the account managers, having to manually complete that process for a great number of accounts. The question is whether or not will this impact Facebook’s traffic? This change doesn’t impact the viewers, they can still use the share button for Facebook when sharing a video from its landing page.
10 years ago, online video was still in its infancy. It was inconvenient to publish video on the Internet, to say the least. You had to have a little bit of programming skills to be able to embed QuickTime or Flash videos on your website or upload anything on a cloud, for that matter. It’s really hard to comprehend a world where we didn’t have cat videos at the tip of our fingers to watch anytime and everywhere we like. And yet, that’s exactly the world we had at the beginning of 2005 on February 14th.
On that Valentine’s Day three young guys, former PayPal employees, wanted to give a world yet another adult meeting website, much like HotOrNot only with the emphasis on shared videos instead of pictures. They registered a domain with a weird name “YouTube.com”. They thought it was an idea worth pursuing but soon enough it turned out it was anything but. (more…)