As the digital marketing scene continues to expand, so does the need for more video content. Everyone is their eyes open for more creative ways to reach customers and other businesses, and as the market grows new challenges unfold before publishers. However, thanks to so many cool new solutions out there, these challenges can be tackled successfully.
Where to Start is What People Want
Video is the new medium to reach people. According to research, Internet video to TV has risen 50% during 2015, and will continue to grow rapidly, increasing 3.6-fold by the year 2020. But what makes an individual video so good, that it becomes viral? Well, there are a few explanations for that.
Before making and uploading any video, it’s crucial to understand what your audience is after and to have some idea of how they might respond to it. What’s more, the subject matter must appear to be useful for users, and for that reason you have to be well aware of what people like and what would trigger a reaction from audiences. To that end, we’ve compiled a list of, what we think are 9 essential things to creating a viral video.