As the digital marketing scene continues to expand, so does the need for more video content. Everyone is their eyes open for more creative ways to reach customers and other businesses, and as the market grows new challenges unfold before publishers. However, thanks to so many cool new solutions out there, these challenges can be tackled successfully.
Many marketers think that the key, to building a successful viral video marketing campaign, lies only in two simple steps – creating a memorable video content and sharing it with social media. But the fact that users upload 100 hours of video to YouTube every 60 seconds and share more than 4.75 billion pieces of content on Facebook every 24 hours shows that the chances of breaking through to a wider audience via social networks is becoming more difficult each day.(1) So if you want real results, that is not enough, you need to have a clear strategy, to […]