Today it’s easier than ever to produce and deliver video content, and considering its ability to increase brand engagement and enhance customer loyalty, it should be every marketers number one tool occupation while creating its marketing plan. No wonder that over 70% of marketing professionals claim that video converts better than any other medium online. When you’re developing your digital plans, you should be thinking about various options you can integrate video into your content marketing, on your web page, share it across all major digital and social media channels, utilize it while creating your SEO strategy.