Brid Your Mobile Video
by | May 12, 2015 | Editorial | No Comments
mobile video

Online ad viewability is a hot topic in advertising right now, therefore, brand advertisers want to ensure that their video ads are seen. Google conducted a study of their video advertising platforms, as they explain – to better understand video ad viewability. They analyzed two separate sets of data during April of 2015. The first data set consisted of video viewability across the web which did not included YouTube (Mobile video app ad views were excluded from this data set) and the second data set which consisted of video viewability data for YouTube, only this data set include both data from across the web and mobile in-app ads. According to this study, YouTube users have a 91% viewability rate of video ads, while the average viewability of video ads across the web (not including YouTube) is 54%. (more…)