As of January 2016, an average of 100 million hours of video was watched on FaceBook daily. YouTube has over a billion users and every day people watch hundreds of millions of hours on YouTube and generate billions of views. Nowadays, everybody is talking video and everybody is doing it! We’ve talked and talked about importance of video in every business marketing strategy (kind of an obvious thing to do being an online video platform and all). However, most marketeers still have problem understanding the basics like video ads, video views, VAST and VPAID ad tags etc. While some features are universally accepted by the industry, some, like video views, are still treated differently by each and every company that has it’s fair share in the industry.
iSpot.tv stats show Super Bowl ads and teaser videos are being watched slightly more on Facebook than on YouTube this year. According to views counted on Tuesday, there have been spotted 75 million Super Bowl ad video views on Facebook, compared to 74.9 million on YouTube. It’s not the first time Facebook and YouTube are struggling over video view results. The struggle occurred over last year’s Super Bowl video view results as well. According to Visible Measures shared data, Facebook stated that it had earned 25% of all Super Bowl commercial views online but only two days later, YouTube stated to be still on the top when it comes to Super Bowl commercial viewing online, and that time spent watching Super Bowl ads on YouTube had surpassed all of the previous year’s results. The explanation of these results lies in the different ways how video views are being counted. Facebook counts a view after a user watches at least 3 seconds of video, and YouTube counts the views after “around” 30 seconds. (more…)
Snapchat has generated 6 billion daily video views, which is 3X more since May. On of the most important benefits Snapchat has for all the video makers out there is its ability to tap into hard-to-reach demographics, as more than 60% of 13 to 34-year-old US smartphone owners consume the service, which is available only on mobile devices. Stats show that the platform is expected to generate $100 million annually. Those figures sound promising since the platform is still very much in its early experimental stage. For now, most video on Snapchat isn’t monetised.
Facebook is testing a new viewability metric for its video ads. This social network added a new option for advertisers to only pay once their video ads have played for at least 10 seconds. Advertisers could still choose between that model and the option to pay once their video ads come into view, or on a cost-per-view basis. Till now, this social network charged advertisers every time a video ad came into view on users feeds. But the on-screen presence of an ad didn’t always count as an active viewership because Facebook rates a view after a minimum 3 seconds of watch time. So if the user pauses an auto-play ad before this time frame, and most likely lose its focus on the ad, brands would still have to pay for the impression.
Facebook reached a daily 4 billion video views by the end of Q1 2015, becoming YouTube’s number one competitor, according to Clickz stats. Although YouTube is still the clear leader in video sharing, delivering 3 trillion video views during 2015, Facebook is catching up, with a 2 trillion views this year, according to the latest research. Facebook’s revenue for the Q1 of 2015 was $3.54 billion, which represents a 42 percent increase compared to Q1 of 2014. Facebook video views continue to rise, and many industry experts predict a long battle for those video platforms in the future.