A Video Platform That’s One of Its Kind
The online video market continues to evolve at lightning speed, and for the past year we’ve seen so many new developments, all of which make it increasingly easier for publishers to expand their e-businesses.
Almost every single business endeavor today requires the video form – whether it’s you’re a content creator, content marketer, influencer or a businessman looking to making an impact on a massively competitive market.
Video content can serve you as a fantastic tool for increasing conversions on any website. Nowadays brands more than ever are using videos on landing pages and on other pages of their websites to keep visitors engaged and convince them to make a purchase. The impact video has on increasing visits on your web page proves the fact that posts with videos attract 3 times more inbound links than plain text posts. That is why video marketers need to make a good point while making a video that will be a part of their marketing strategy. Making a successful Video SEO Strategy is about attracting visitors with your video and making them stay on your website, and eventually converting them into your regular visitors. Here’s what to keep in mind if you want your video content to drive more search traffic to your own website: (more…)
Power your videos with Brid.tv 2.0 Video Player! Just when you thought there is nothing new to be said in video players world, Brid.Tv 2.0 player is here to prove the opposite. We are happy to announce our Brid.Tv improvements that we have cooked in our labs for the last couple of months. We’re thrilled to provide a solution to our customers that will optimize their social sharing options, improve their video quality, that could provide delivery of their video content directly to any device (both mobile or desktop) faster than before, and (with our new features) make their video experience one of a kind. Our publishers will now be able to enjoy real level-up of performance and smoothness like they could only expect from the most expensive enterprise video platforms on the market. Check out our new explainer video which underlines all benefits of our platform, and all the good stuff that Brid.tv, as an enterprise-level free online video platform and player solution, has there for you. It has never been a better time to sign for the Brid.Tv player, one true future of the free video publishing, than it is now.
Invodo found that 43 % of all e-commerce video views during last year occurred in Q4. Sunday was the most popular day of the week for e-commerce videos, especially during the last two months of the year, which was the holiday shopping season. Undoubtedly, the holidays gave the fourth quarter a huge leverage over the rest of the year. Invodo also states that e-commerce video views in 2014 grew 54 % over 2013. According to this research, 81 % of all shoppers online research products before buying. Shoppers who watched a product-related video were 1.6x more likely to buy the product than shoppers who didn’t watch a video. This research also shows that online-only retailers saw a 1.7x lift from video viewers, compared to multichannel retailers, who saw a lift of 1.2x. These facts prove the undoubtable video influence on online shoppers, and that video is definitely one of the most powerful selling tools in the presence.
Read more: http://www.onlinevideo.net/2015/03/shoppers-who-watch-videos-are-1-6x-more-likely-to-buy-invodo/
No one can deny that YouTube is the 800lb gorilla of the online video industry. Owning almost one fifth of the video advertising market, it is an influential video platform, to say the least. But being successful by and in itself doesn’t mean that everybody will get an equal piece of the pie. When choosing a video hosting and publishing platform, one should consider strategic business goals, budget disposal, and carefully evaluate all the available options.
One of the best ways to promote your business in today’s market would certainly be through rich video content. A strong video inventory is becoming an essential marketing tool, as video encourages brand engagement and shareability. (more…)