The online video scene is like a constantly changing, constantly evolving field where publishers and various business owners keep looking for new ways to break through and make an impact. Finding your own way to success in a market that is overflowing with competition is quite possible and it may be easier than you think. Things may get a bit challenging along the way, that is until you find your bearings. The key thing is to crystalize your objective. When you’re looking to compete on the B2B market, video advertising is the key that opens all doors. It’s probably one of the best forms of monetization.
But that’s not the only area that’s expanding. For example, IAB noted that programmatic video buying is also gaining traction. According to their findings, based on data that was gathered from 358 agencies and marketers 45% of digital video ad spend was bought programmatically in 2017. Meanwhile, an increasing number of publishers are investing well over $1 million per year on digital advertising.
These are all valid reasons why, as a publisher, you should start to get to know the scene of the programmatic video. In addition, in the process of creating a video or being on the lookout for alternative monetization platforms is your best bet, as opposed to traditional video advertising. Publishers need to focus on video ad units, video ad networks, video header bidding, and various other factors that denote utilizing a reliable video platform.
In this modern-day video landscape, it’s certainly not an easy task having to choose the right video platform for your B2B efforts.
A Video Platform That’s One of Its Kind
The online video market continues to evolve at lightning speed, and for the past year we’ve seen so many new developments, all of which make it increasingly easier for publishers to expand their e-businesses.
Almost every single business endeavor today requires the video form – whether it’s you’re a content creator, content marketer, influencer or a businessman looking to making an impact on a massively competitive market.
Power your videos with Brid.tv 2.0 Video Player! Just when you thought there is nothing new to be said in video players world, Brid.Tv 2.0 player is here to prove the opposite. We are happy to announce our Brid.Tv improvements that we have cooked in our labs for the last couple of months. We’re thrilled to provide a solution to our customers that will optimize their social sharing options, improve their video quality, that could provide delivery of their video content directly to any device (both mobile or desktop) faster than before, and (with our new features) make their video experience one of a kind. Our publishers will now be able to enjoy real level-up of performance and smoothness like they could only expect from the most expensive enterprise video platforms on the market. Check out our new explainer video which underlines all benefits of our platform, and all the good stuff that Brid.tv, as an enterprise-level free online video platform and player solution, has there for you. It has never been a better time to sign for the Brid.Tv player, one true future of the free video publishing, than it is now.
No one can deny that YouTube is the 800lb gorilla of the online video industry. Owning almost one fifth of the video advertising market, it is an influential video platform, to say the least. But being successful by and in itself doesn’t mean that everybody will get an equal piece of the pie. When choosing a video hosting and publishing platform, one should consider strategic business goals, budget disposal, and carefully evaluate all the available options.
One of the best ways to promote your business in today’s market would certainly be through rich video content. A strong video inventory is becoming an essential marketing tool, as video encourages brand engagement and shareability. (more…)
BridTV kicked off in 2013 as an ambitious project from a team of people who worked together for many years in the video industry and beyond. Ever since the we began We are extremely passionate at what we do and always strive to do better.
Online video is our forte and we really enjoy implementing and working with all the new technologies that are part of the thriving B2B landscape. Due to rapid development of HTML5 video technologies we are focusing most of our efforts on this.
Why We Created BridTV
Initially, our team was focused on major outsourced projects and we’ve excelled in laying the groundwork for various successful technologies and platforms. In due course, we began working on our own project – BridTV
The BridTV video platform is a “labor of love” and our entire team treats it as such. For all these reasons, we are very excited about BridTV. Our goal is to continuously improve and deliver the best possible service to our customers, as we tread through the ever-changing work of online video advertising.
Whether you would like to work with us, discuss a project or anything else, feel free to contact us.
The BridTV Team