Even though the main concern of advertisers today is how to incorporate video ads into their campaigns, which boils down to choosing the appropriate type of video ad that would give the desired results, it’s the tech behind ad serving that has to work flawlessly in order to be sure your monetization is done right.
Two things influence your video ad monetization: video player/platform and ad tags you use.
For most online publishers choosing the right video player is of the utmost importance. The right player covers your video ad needs and effectively manages your videos and ad network. Seeing as video is one of the best advertising mediums right now, understanding the basics will help you leverage the capabilities and the limitations of video advertising.
YouTube and Google have been at the very epicenter of video content creation, as well as video content marketing, for the past several years. In short, a virtually endless number of rather creative folk have congregated on this one public video service, to try and share their ideas with the rest of the world. It turned out to be the easiest and most efficient way to reach target audiences. Businesses, small and large, have utilized this one platform to launch their projects , make their brands more popular, and even cash in on some of their creations.
Lately, however, the whole video marketing scene is shifting towards live videos, live feeds, streaming and so on.
BridTV – Faster. Reliable. Easy-to-Use.
Something’s cooking at Brid.TV. After months of hard work and preparation we are gearing up to take the online video market by storm. Brid.TV is ready to push the boundaries with newly incorporated VPAID (Video Player Ad-Serving Interface Definition) tech, thanks to which publishers will be able to drive higher ad revenue at a click of a button.
Twitter presented a Twitter Amplify program, enabling their users to monetize their videos much easier. Publishers can now start the monetization process by simply uploading their videos to video.twitter.com. According to this report, publishers will be paid the majority of the ad revenue (around 70%) using automated revenue share payments. Furthermore, advertisers will have the chance to choose between specific categories of premium content, and the social network is going to automatically insert pre-roll ads in the most popular videos being watched by their target audience. Twitter Amplify program is currently being offered to select U.S. publishers and advertisers, but it expected to be launched in use on a global level. The first version of this program was unveiled in May 2013.
Read more: http://www.thevideoink.com/news/twitter-makes-pre-roll-video-ads-easier/#.Vh0FsPmqpHw
Brid provides to our publishers various ad formats and supports different ways to deliver video ads:
VAST & VPAID support
Go big or go small, as you can simply enter any IAB standardized ad tag and your ads will start appearing. Our player is powered by Google for both desktop and mobile web to deliver ads across all major devices, with full support for VAST and VPAID standards. With VAST & VPAID support implemented in your platform and player, you will be able to run a variety of video ads (including third-party video ads).
With all the good stuff that Brid.tv has offered you so far and with new business and pricing model created thanks to the feedback from our publishers it’s time now to start making money with us. Brid.tv has partnered up with LiveRail to provide publishers a way to easily monetize their content through our platform.
In our previous blogpost we have talked about what makes an effective Overlay Ad and how can you use it in your marketing campaign. As you know, Brid.tv player offers our partners monetization options for their videos, which enables them to monetize original videos by landing Non-Linear ads (overlays) and Linear ads: (Pre-Roll; Mid-Roll; Post-Roll). Basically you can display any kind of non-linear ads (a scroll, ticker, or watermark image) in a single player. TIP: 300×250 companion display is highly recommended.
Follow these simple steps to setup a video overlay via Brid.tv: (more…)
We’ve touched a bit the subject of ads in our How To Create Effective Pre-Roll Ads. It seams only natural to try to explain what makes an effective overlay ad now? Overlay ads were created when the effectiveness of video pre-roll, mid-roll, and post-roll ads was brought to questione so advertisers came up with new advertising concept. An “ad overlay” is a small, semi-transparent overlay across the top or the bottom third of the video – usually as text or static image. An ad overlay essentially provides advertisers with the opportunity to place traditional banner advertising inside streamed video. That way advertisers can incorporate their messages directly into streamed video without drastically interrupting users’ viewing experience. (more…)
Pre-roll video ads are the second most irritating form of online advertising behind the dreadful pop up. I know I have, and I guess you did too, skip, tone mute or simply turned off a page due to one of those annoying pre-rolls, so the latest info that pre-rolls have a 94% skip rate and miserable overall approval of 20% comes as no surprise to me. What does come as surprise is that advertisers are neglecting the simple truth about pre-rolls: they are/can be fun, informative and/or entertaining, and can be great for raising awareness, brand recognition, driving traffic, and engaging your audience in a rather precise and measurable way … if done right of course 🙂 What are you doing wrong!? Or what should you be doing to do it right!? (more…)