7 Best Alternatives to YouTube Video Monetization
by | Apr 17, 2018 | Editorial, How To..., Marketing, Monetization, Video Industry News | No Comments

7 Best YouTube Monetization Alternatives

For several years, YouTube and Google have been at the very epicenter of video content creation and video content marketing. Endless creative people have congregated on this one public video service, to share their ideas with the rest of the world. It’s the easiest and most efficient way to reach target audiences.

These days, however, any respectable video content creator knows that YouTube isn’t the only service that offers video monetization. Paid content and paid channels on paid platforms are a smart business YouTube monetization alternatives. This way you can put your work and brand in a stable and more controlled business environment.

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Test Your VAST Ad Response With BridTV VAST Inspector Tool
by | Nov 28, 2017 | Editorial, How To..., Monetization, Video Industry News | No Comments

Test Your VAST Ad Response With BridTV VAST Inspector Tool

Even though the main concern of advertisers today is how to incorporate video ads into their campaigns, which boils down to choosing the appropriate type of video ad that would give the desired results, it’s the tech behind ad serving that has to work flawlessly in order to be sure your monetization is done right.

Two things influence your video ad monetization: video player/platform and ad tags you use.
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VAST and VPAID support: All Video Ad Formats For Your Videos Via BridTv
by | Aug 2, 2017 | Editorial, Monetization | No Comments

VAST and VPAID support: All Video Ad Formats For Your Videos Via BridTv

For most online publishers choosing the right video player is of the utmost importance. The right player covers your video ad needs and effectively manages your videos and ad network. Seeing as video is one of the best advertising mediums right now, understanding the basics will help you leverage the capabilities and the limitations of video advertising.

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BridTV Spearheads New Online Video Tech, Publishers Monetizing Faster Than Ever
by | Aug 31, 2016 | Editorial, Marketing, Monetization, Platform Updates, Video Industry News | No Comments

BridTV – Faster. Reliable. Easy-to-Use.

Something’s cooking at Brid.TV. After months of hard work and preparation we are gearing up to take the online video market by storm. Brid.TV is ready to push the boundaries with newly incorporated VPAID (Video Player Ad-Serving Interface Definition) tech, thanks to which publishers will be able to drive higher ad revenue at a click of a button.

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How to Setup Overlay Ads via BridTv
by | Aug 6, 2015 | Editorial, How To... | No Comments
Overlay Ads

In our previous blogpost we have talked about what makes an effective Overlay Ad and how can you use it in your marketing campaign. As you know, Brid.tv player offers our partners monetization options for their videos, which enables them to monetize original videos by landing Non-Linear ads (overlays) and Linear ads: (Pre-Roll; Mid-Roll; Post-Roll). Basically you can display any kind of non-linear ads (a scroll, ticker, or watermark image) in a single player. TIP: 300×250 companion display is highly recommended.

Follow these simple steps to setup a video overlay via Brid.tv: (more…)

What Makes Effective Overlay Ad?
by | Aug 5, 2015 | Editorial, Monetization | No Comments
Overlay Ads

We’ve touched a bit the subject of ads in our How To Create Effective Pre-Roll Ads. It seams only natural to try to explain what makes an effective overlay ad now? Overlay ads were created when the effectiveness of video pre-roll, mid-roll, and post-roll ads was brought to questione so advertisers came up with new advertising concept. An “ad overlay” is a small, semi-transparent overlay across the top or the bottom third of the video – usually as text or static image. An ad overlay essentially provides advertisers with the opportunity to place traditional banner advertising inside streamed video. That way advertisers can incorporate their messages directly into streamed video without drastically interrupting users’ viewing experience. (more…)

How to Create Effective Pre-Roll Video Ads
by | Jun 16, 2015 | Editorial, How To..., Monetization | No Comments
Overlay Ads

Pre-roll video ads are the second most irritating form of online advertising behind the dreadful pop up. I know I have, and I guess you did too, skip, tone mute or simply turned off a page due to one of those annoying pre-rolls, so the latest info that pre-rolls have a 94% skip rate and miserable overall approval of 20% comes as no surprise to me. What does come as surprise is that advertisers are neglecting the simple truth about pre-rolls: they are/can be fun, informative and/or entertaining, and can be great for raising awareness, brand recognition, driving traffic, and engaging your audience in a rather precise and measurable way … if done right of course 🙂 What are you doing wrong!? Or what should you be doing to do it right!? (more…)

Play Your YouTube Videos Via Brid.tv
by | May 19, 2015 | Editorial, How To... | No Comments
youtube syndication

When it comes to creating a blog or a website, and making it popular, there is a strong correlation between those brands who produce the most videos and those who get the most views. When brands use photos and videos in combination with written posts, they will surely create more attractive content and give their users a richer material about the subject they want to talk about. Many experts give advantage to video content over written posts, because video form is mobile, dynamic, shareable, and it can be far more engaging than standard text-driven marketing.

All Global brands have a YouTube channel, and no wonder as YouTube has 1 billion users, and 300 hours of video are uploaded to YouTube every minute. But if you’re a start-up video publisher and have a Youtube channel you should think twice before publishing your videos on YouTube exclusively, as YouTube takes 45% of all your ad fees and controls all aspects of monetization for you. (more…)

How To Balance Logic And Emotions In Video Marketing
by | Jan 29, 2015 | Editorial, How To..., Marketing | No Comments
Logic And Emotions In Video Marketing

Considering content marketing, there are no strict rules for building a successful marketing campaign. Video marketing often struggles between art and science, logic and emotions, and you need to carefully balance between them to achieve the results you want.

When it comes to rational advertising, it’s all about the practical side of the product. Advertisers are explaining why you should buy the product, pointing out the details about its characteristics, so the customer could understand the benefits of the product.  According to Mindshare North America’s Culture Vulture trend report that examines what people want, consumers want products and services that provide a benefit to them, they want ads to be more informative. (more…)