Video advertising is the fastest expanding area of online marketing today. Cisco reported we can expect video to account for 69% of all consumer internet traffic in 2017 so, if you haven’t already, now is the right time to join the video ad game. But before you get into too deep you need to understand both the capabilities and the limitations of video advertising.
It’s hard to conceal the fact that YouTube is the biggest attraction on the web these days. It’s where people go to get their daily info, be it for entertainment or just info related to anything. Video is the simplest form to express one’s opinion, and of course, it has also become the main tool to expand one’s business and reach audiences. So, now eager cash-starved business leaders and small business owners are looking to get into this market as quickly and as easily as possible.
BridTV – Faster. Reliable. Easy-to-Use.
Something’s cooking at Brid.TV. After months of hard work and preparation we are gearing up to take the online video market by storm. Brid.TV is ready to push the boundaries with newly incorporated VPAID (Video Player Ad-Serving Interface Definition) tech, thanks to which publishers will be able to drive higher ad revenue at a click of a button.
Twitter presented a Twitter Amplify program, enabling their users to monetize their videos much easier. Publishers can now start the monetization process by simply uploading their videos to video.twitter.com. According to this report, publishers will be paid the majority of the ad revenue (around 70%) using automated revenue share payments. Furthermore, advertisers will have the chance to choose between specific categories of premium content, and the social network is going to automatically insert pre-roll ads in the most popular videos being watched by their target audience. Twitter Amplify program is currently being offered to select U.S. publishers and advertisers, but it expected to be launched in use on a global level. The first version of this program was unveiled in May 2013.
Read more: http://www.thevideoink.com/news/twitter-makes-pre-roll-video-ads-easier/#.Vh0FsPmqpHw
Brid provides to our publishers various ad formats and supports different ways to deliver video ads:
VAST & VPAID support
Go big or go small, as you can simply enter any IAB standardized ad tag and your ads will start appearing. Our player is powered by Google for both desktop and mobile web to deliver ads across all major devices, with full support for VAST and VPAID standards. With VAST & VPAID support implemented in your platform and player, you will be able to run a variety of video ads (including third-party video ads).