Different Layers Of A Video Marketing Strategy
by | Apr 12, 2016 | Editorial, Marketing | No Comments
video marketing

There are lots of advantages of using video content for your business promotion. Nick Dennis, master principal consultant from Oracle Marketing Cloud, stated that video marketing can be used to educate prospects, maximising lead scoring, nurturing sales streams and boosting overall conversion rates. Interactive videos are proving to be particularly positive in business markets, “in the form of embedded forms, questionnaires, surveys and other types of interactive elements that can engage customers”. (more…)

How Important Is Video For Your Digital Strategy? (Part II)
by | Mar 29, 2016 | Editorial, Marketing, Video Industry News | No Comments

Digital Strategy

As promised, here is the second part of our two-part series blog post that highlights the importance of video content in one’s digital marketing strategy. Read about the opinions and the experiences of our marketing/advertising community members regarding video content and its influence in their business. See how they answered the following questions:

  • How important is video today for their digital strategy?
  • How do they use it to promote their business?
  • Do they include FaceBook native video, YouTube channel and/or independent video platform?
  • And do they take notice of their mobile visitors?

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How Important Is Video For Your Digital Strategy? (Part I)
by | Mar 23, 2016 | Editorial, Marketing, Social, Video Industry News | No Comments

How Important Is Video For Your Digital Strategy? (Part I)Media consumption is changing rapidly in 2016. February survey done by Wyzowl found 61% of businesses stated that they currently use video as a marketing tool and of that 61%, 2/3 were not using video just one year earlier. With predictions that videos are expected to make up 60% of all mobile data traffic by 2020 and 80% of all internet traffic by 2019 we reached out to marketing/advertising community to find out few things:

  • How important is video today for their digital strategy?
  • How do they use it to promote their business?
  • Do they include FaceBook native video, YouTube channel and/or independent video platform?
  • And finally do they take notice of their mobile visitors?

(more…)

VAST 4.0: New Features And How Will They Affect Publishers and Advertisers
by | Feb 23, 2016 | Editorial, Marketing | No Comments
VAST 4.0

Before introducing to you with VAST 4.0, let me remind you of the significance of VAST (Video Ad Serving Template) in the video industry. VAST is XML package for delivering the video content with other information required for advertising. It organizes ad tags that serve ads to video players and transfers important metadata about an ad from the ad server to a video player. VAST was created in 2008 and since it’s creation it has contributed a lot to the evolution of the digital video marketplace, as it has provided the monetization of video content with ads. (more…)

The Rise Of Mobile Video Advertising
by | Feb 17, 2016 | Editorial, Marketing, Monetization, Video Industry News | No Comments
mobile advertising

Many things have changed in the digital advertising sphere during 2015. Total digital ad spend in the US has accounted for around $58 billion in 2015, which represents a significant growth compared to the $50 billion in 2014, shows The Sixth annual State of the Video Industry report done by AOL . The predictions are that US digital spend growth will only go up, reaching  $93.7 billion in 2019. This growth is mainly coming from video content and that has been consumed mostly on mobile devices. (more…)

Explainer vs Demo video
by | Feb 11, 2016 | Editorial, Marketing | No Comments
Explainer vs Demo

Third of the three-part series blog post aims to describe the difference between Explained and Demo videos when being used as a marketing tool.

When you involve video into your marketing strategy, you are looking for tips that will get you started with creating a proper video content. Like any form of marketing, video is constantly changing, and as consumer expectations are shifting, your videos need to adapt to this as well. Video content currently accounts for 87% of online content such as blogs and articles. Given such a huge amount how do you make your video stand out from the crowd? It has to be attractive, engaging, interesting enough but informative as well, and wrapped up in a proper form, that will be easily consumable for your customers and future prospects. (more…)

Video Converts Better
by | Feb 3, 2016 | Editorial, Marketing, Social | No Comments
Video Position

Second of the three-part series blog post aims to describe all the benefits of using video as a type of content that converts better than any other content when being used as a marketing tool.

One of the most important concerns every marketer has is definitely how to increase revenues. The newest B2B Content Marketing report shows B2B marketers are increasingly focused on driving revenue. This latest CMI and MarketingProfs study shows marketers are planning to increase their revenue by creating more content. Around 76% of the CMO-s claim they are planning to produce more content in 2016. 72% of them claims that creating more engaging content is their top priority, but what concerns them the most is how can they produce more content that will convert better?
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Engage Your Audience With Video Content
by | Jan 28, 2016 | Editorial, Marketing | No Comments
Video Content

First of the three-part series blog post aims to describe all the advantages and benefits of using video when promoting your product or service.

It’s 2016 and having a video content today is one of the essentials for any business big or small. What you probably never though of is how video influences human’s behavior. Stats show our experience of the world is perceived 83% with our sense of sight. From a content marketing point of view you can say that’s why video is the best medium for engaging and converting audiences to customers. By closely following the info about how video content affects the brain, marketers can better understand their audience and adjust content to them. (more…)

Measure The ROI Of Your Marketing Videos
by | Jan 14, 2016 | Editorial, Marketing, Social | No Comments
ROI

A few years ago content marketing ROI was not so easy to define and track, today marketers don’t have the same problem. We now have many methods and tools that provide us with the opportunity to measure our content marketing efforts and by tracking our results to improve our marketing strategy. If you’re one of the marketers unclear about how to achieve video content marketing ROI read this one out, it’s for you. (more…)