Digital Video Is Expected To Become As Important As TV In The Next 3-5 Years
by | May 3, 2016 | Video Industry News | No Comments
digital video

According to Advertiser Perceptions video ad spending study, 68% of marketers and agency senior managers predict for digital video to be as important as TV programming in the next 3-5 years. The IAB study, based on the statements of the 360 advertisers and marketing professionals, shows that marketers and advertisers will spend more than $10 billion on digital video in 2016. Data in the Yahoo’s report shows that cross-platform digital video ads are more effective for brands than other forms. (more…)

How To Use Video To Increase Your Website Traffic
by | Apr 28, 2016 | Editorial, Marketing, Social | No Comments
Video Content

We’ve talked over and over here on our blog how a successful online strategy depends on a quality of content you produce, that has the ability to eventually attract large amounts of traffic. It goes without saying that today, video content is the most popular content form, and the most engaging one. Based on the latest stats video content attracts 600% more viewers than the combination of direct mail and print.

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Different Layers Of A Video Marketing Strategy
by | Apr 12, 2016 | Editorial, Marketing | No Comments
video marketing

There are lots of advantages of using video content for your business promotion. Nick Dennis, master principal consultant from Oracle Marketing Cloud, stated that video marketing can be used to educate prospects, maximising lead scoring, nurturing sales streams and boosting overall conversion rates. Interactive videos are proving to be particularly positive in business markets, “in the form of embedded forms, questionnaires, surveys and other types of interactive elements that can engage customers”. (more…)

How Important Is Video For Your Digital Strategy? (Part II)
by | Mar 29, 2016 | Editorial, Marketing, Video Industry News | No Comments

Digital Strategy

As promised, here is the second part of our two-part series blog post that highlights the importance of video content in one’s digital marketing strategy. Read about the opinions and the experiences of our marketing/advertising community members regarding video content and its influence in their business. See how they answered the following questions:

  • How important is video today for their digital strategy?
  • How do they use it to promote their business?
  • Do they include FaceBook native video, YouTube channel and/or independent video platform?
  • And do they take notice of their mobile visitors?

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How Important Is Video For Your Digital Strategy? (Part I)
by | Mar 23, 2016 | Editorial, Marketing, Social, Video Industry News | No Comments

How Important Is Video For Your Digital Strategy? (Part I)Media consumption is changing rapidly in 2016. February survey done by Wyzowl found 61% of businesses stated that they currently use video as a marketing tool and of that 61%, 2/3 were not using video just one year earlier. With predictions that videos are expected to make up 60% of all mobile data traffic by 2020 and 80% of all internet traffic by 2019 we reached out to marketing/advertising community to find out few things:

  • How important is video today for their digital strategy?
  • How do they use it to promote their business?
  • Do they include FaceBook native video, YouTube channel and/or independent video platform?
  • And finally do they take notice of their mobile visitors?

(more…)