We’ve spoken at length about how important video is to forming your ultimate digital strategy. It is also a vital component to almost every aspect of modern-day business, whether you’re looking to make a mark in a very competitive B2B environment, or simply seeking to make an impact with your personal content.
Another week passed another video content marketing roundup. As always, there are so many things going on the ever-evolving world of video content marketing. This is a selection of the hottest stories we picked up during the previous week. From social media marketing, over importance of video content marketing for every business to new tool of the week. These are the inspiring scoops, most of which offer cool tools, tips and tricks you can use to grow your e-business. Check them out!
These days it seems inconceivable to formulate a proper digital marketing strategy without the inclusion of video. Creating video content and using it for marketing purposes has indeed become an integral part of any business plan. For many years, marketers, business and product salesman have had difficulties pushing their brands out the door and getting them to the consumer.
Marketers are lately exploring various ways for telling their stories through video marketing, by improving upon the old techniques and searching for the new ones. 73% of B2B marketers claim video positively impacts on marketing results and ROI. According to the same research, 96% of B2B respondents are engaged in video content marketing, and 41% of surveyed marketers plan to increase spending on video marketing. The basics of creating an effective video marketing strategy is to review your company’s overall corporate strategy, your company’s core value, and promote it through the right channels to the target group. B2B videos centered around your solution to a specific customer problem are more effective at attracting and driving customers. So, be specific above anything else.
Video content has superpowers!!! As a branding tool, as a education tool, as a communication tool … video has a lot of advantages compared to other content marketing forms and it’s time to start using it for your business. (more…)
A quick overview of the stories that matter in the world of video content marketing during the last week from Jun 06th to Jun 13th, 2016. Inspiring stories, tips and tricks you should/could use to grow your business. Check them out!
Video marketing has become the center of attention of all popular social networking websites ever since Facebook began selling autoplay video advertising in 2014. People are spending a great amount of their free time on social networks, which is the main reason why marketers are looking that way.
A quick overview of the stories that matter in the world of video content marketing during the last week from May 23rd to May 31st, 2016. Inspiring stories, tips and tricks you should/could use to grow your business. Check them out! (more…)
Another day another new feature release for the Brid.Tv player and CMS. As video marketing trends are rapidly changing, and our clients request for delivering a valuable video content are multiplying, we decided to stay in touch with those requests and try to give our best to make their desires become their reality by making a couple of tweaks on our player.
In the past two posts, we have described the essential element of every retailer’s video marketing strategy and listed the types of video content you could use for your website as a part of it. That was more than enough when it comes to theory, now let’s talk about practice. (more…)