According to Ascend2’s report, 85% of conducted companies think video marketing is a very useful strategy. Video marketing is rated as highly successful with 25% of companies, other 60% stated video marketing can be relatively successful. Due to this report, the most important goals achieved with a video marketing strategy is the expansion of brand awareness, the increase of online engagement and leads generated. 48% of surveyed companies have stated that the biggest obstacle to video marketing success is when they don’t have an effective strategy. The respondents were US and international marketing, sales and business professionals. Around 50% of the marketers stated customer testimonials, the explainer or tutorial videos, and demonstration videos are the most effective types of video content that can be used in a marketing strategy. (more…)
IAB is going to set HTML5 as the new industry standard in interactive marketing, and discard Flash, who have advertisers used for a long time as a standard for making interactive ads online. IAB made this official in its latest document “IAB Display Creative Guidelines,” where the organization recommended the industry to migrate from Flash to HTML5 technology. According to Scott Cunningham, senior vice president of technology and ad operations at IAB, Flash is not interoperable across devices. HTML5 has proven more effective than Flash as it shown to be a more open web technology for which the browser support cross-platform sets the stage for more rich, complete and personalized experiences to share with the users, regardless the device they use. The state of Q1 2015 shows 5.35 billion rich media impressions were thrown away on mobile devices, as they were defaulted to Flash instead of HTML5. (more…)
Last week’s 6th annual VidCon brought new trends in the digital video marketing business, strategic insights and some new stats. One of the key notes of this years VidCon was about how to fund online video in the future. John Green co-founder of VidCon brought up a big question – should we build the future of online video around paid subscriptions, advertising, hybrid models, voluntary payments, or to create some completely new model? One thing’s for sure – mobile is priority, and will be a priority in the digital video marketing business, according to YouTube’s CEO Susan Wojcicki. Susan mentioned the importance of the new redesigned YouTube mobile app, which now lets users watch full-screen vertical videos with just a single tap. (more…)
4K is currently the hottest tech in the world of video, no question about it. Many TV manufacturers and online video publishers are already producing 4K TVs or are starting to push video streaming in 4K. But what is all this fuss about 4K anyway, what are the actual benefits and can we live another couple of years without it?
4K (sometimes also called Ultra High Definition or UHD) has roughly 4X better resolution than the current HD format. Interestingly, 4K (i.e. 4000) applies to the horizontal resolution frame (or number of pixels) instead of vertical resolution which is used to describe previous versions of video formats like 480p, HD 720p or full HD 1080p. While 4K or full 4K, still has a 2160 vertical pixel count, it simultaneously has a 4096 (4K)
horizontal pixel count (more…)
Videos are a magical combination of the sound, sight, motion and emotion and people love to watch them. They can impart information in clear, simple manner, understandable to everyone, easy to consume. So, whether they make us laugh or cry, they have the ability to leave a strong of an impact on us.
No wonder that, according to Cisco, by 2017 the 70 % of all consumers internet traffic will be produced by videos (1). No wonder they already are a very effective marketing tool. Latest studies show that the videos can increase purchases up to 97% (2). Given all the expectations how do you make your video stand out in 2015!? (more…)