Second of the three-part series blog post aims to describe all the benefits of using video as a type of content that converts better than any other content when being used as a marketing tool.
One of the most important concerns every marketer has is definitely how to increase revenues. The newest B2B Content Marketing report shows B2B marketers are increasingly focused on driving revenue. This latest CMI and MarketingProfs study shows marketers are planning to increase their revenue by creating more content. Around 76% of the CMO-s claim they are planning to produce more content in 2016. 72% of them claims that creating more engaging content is their top priority, but what concerns them the most is how can they produce more content that will convert better?