Different Layers Of A Video Marketing Strategy
by | Apr 12, 2016 | Editorial, Marketing | No Comments
video marketing

There are lots of advantages of using video content for your business promotion. Nick Dennis, master principal consultant from Oracle Marketing Cloud, stated that video marketing can be used to educate prospects, maximising lead scoring, nurturing sales streams and boosting overall conversion rates. Interactive videos are proving to be particularly positive in business markets, “in the form of embedded forms, questionnaires, surveys and other types of interactive elements that can engage customers”. (more…)

The Power Of Online Video Content Is Getting Bigger
by | Mar 31, 2016 | Video Industry News | No Comments
video content

Nick Dennis, master principal consultant from Oracle Marketing Cloud, has shared his views about the influence video content has in one’s marketing strategy and about various ways it can be used. Video marketing can be used to educate prospects, maximising lead scoring, nurturing sales streams and boosting overall conversion rates, according to Marketing Magazine. Interactive videos are proving to be particularly positive in business markets, “in the form of embedded forms, questionnaires, surveys and other types of interactive elements that can engage customers”. Other video content form that are useful are “videos which include customer testimonials, on-demand product demonstrations and webinars and tutorials”. They can be found as very powerful persuaders. Check out more from Nick Dennis at the link below. (more…)

How Important Is Video For Your Digital Strategy? (Part II)
by | Mar 29, 2016 | Editorial, Marketing, Video Industry News | No Comments

Digital Strategy

As promised, here is the second part of our two-part series blog post that highlights the importance of video content in one’s digital marketing strategy. Read about the opinions and the experiences of our marketing/advertising community members regarding video content and its influence in their business. See how they answered the following questions:

  • How important is video today for their digital strategy?
  • How do they use it to promote their business?
  • Do they include FaceBook native video, YouTube channel and/or independent video platform?
  • And do they take notice of their mobile visitors?

(more…)

How Important Is Video For Your Digital Strategy? (Part I)
by | Mar 23, 2016 | Editorial, Marketing, Social, Video Industry News | No Comments

How Important Is Video For Your Digital Strategy? (Part I)Media consumption is changing rapidly in 2016. February survey done by Wyzowl found 61% of businesses stated that they currently use video as a marketing tool and of that 61%, 2/3 were not using video just one year earlier. With predictions that videos are expected to make up 60% of all mobile data traffic by 2020 and 80% of all internet traffic by 2019 we reached out to marketing/advertising community to find out few things:

  • How important is video today for their digital strategy?
  • How do they use it to promote their business?
  • Do they include FaceBook native video, YouTube channel and/or independent video platform?
  • And finally do they take notice of their mobile visitors?

(more…)

Digital Video Advertising Is Only Becoming Larger
by | Mar 22, 2016 | Video Industry News | No Comments
Video Advertising

According to Cowen and company data published in Q1 2016, US digital video ad spending is expected to reach $28.08 billion in 2020, which is up from $9.90 billion in 2016. According to these stats, video content will become the fastest-growing category on mobile and on the desktop from 2016 through 2020. In 2015, video accounted for 17.7% of total spending. This year, video is expected to account for 19.7% of total spending.

Read more: http://www.emarketer.com/Article.aspx?R=1013722 (more…)