Hardly any business can be conducted without the use of video content and online video platform of any type these days. In accordance to that, we’ve seen exponential growth in video content marketing, which has now become the chief tool for publishers to get their brands out the door and into the online world. 60% of both B2B and B2C marketers already use video for marketing (OptinMonster) and over 50% of web users look for a video before visiting a store, says Google. With stats like these, it is easy to see that the video form has taken over a majority […]
Wouldn’t it be great if you could boost the results of campaigns you’ve already invested in, instead of having to start from ground zero all over again? Of course it would. Good thing video can help you do just that. From using video CTAs to guide prospects towards the next step in their content journey, to leveraging video analytics to improve performance mid-campaign. Video is a compelling way to engage your audience, build trust, show products and services, and generate leads, within seconds.
Have you jumped into video content marketing bandwagon already? If not this might be your last chance to enhance your audience engagement by making video content simply because people are already overwhelmed with video. 300 hours of new material is uploaded to YouTube alone every minute!
Video content has superpowers!!! As a branding tool, as a education tool, as a communication tool … video has a lot of advantages compared to other content marketing forms and it’s time to start using it for your business.
Another day another new feature release for the Brid.Tv player and CMS. As video marketing trends are rapidly changing, and our clients request for delivering a valuable video content are multiplying, we decided to stay in touch with those requests and try to give our best to make their desires become their reality by making a couple of tweaks on our player.
We’ve talked over and over here on our blog how a successful online strategy depends on a quality of content you produce, that has the ability to eventually attract large amounts of traffic. It goes without saying that today, video content is the most popular content form, and the most engaging one. Based on the latest stats video content attracts 600% more viewers than the combination of direct mail and print.
There is no doubt that the future of B2B marketing/advertising is already here and video plays the most important role in B2B sales and marketing plans in all business spheres today. Simple reason really, ENGAGEMENT and there is no better way to ENGAGE your visitors/viewers/customers than by using video. We humans are visual animals and video offers us a more immediate experience that triggers an emotional response much faster than a text or even a picture, on which ENGAGEMENT can be exploited. With so many marketing and advertising channels to choose from today it’s hard to stay on top of […]
There are lots of advantages of using video content for your business promotion. Nick Dennis, master principal consultant from Oracle Marketing Cloud, stated that video marketing can be used to educate prospects, maximising lead scoring, nurturing sales streams and boosting overall conversion rates. Interactive videos are proving to be particularly positive in business markets, “in the form of embedded forms, questionnaires, surveys and other types of interactive elements that can engage customers”.
As promised, here is the second part of our two-part series blog post that highlights the importance of video content in one’s digital marketing strategy. Read about the opinions and the experiences of our marketing/advertising community members regarding video content and its influence in their business. See how they answered the following questions: How important is video today for their digital strategy? How do they use it to promote their business? Do they include FaceBook native video, YouTube channel and/or independent video platform? And do they take notice of their mobile visitors?