There is no doubt that the future of B2B marketing/advertising is already here and video plays the most important role in B2B sales and marketing plans in all business spheres today. Simple reason really, ENGAGEMENT and there is no better way to ENGAGE your visitors/viewers/customers than by using video.
We humans are visual animals and video offers us a more immediate experience that triggers an emotional response much faster than a text or even a picture, on which ENGAGEMENT can be exploited.
With so many marketing and advertising channels to choose from today it’s hard to stay on top of things, keep up with the trends and manage multiple channels for your business. Then again not all businesses should follow all the trends. So, how do you tell which marketing road should you take/create for your business?
The number of brands that use video content marketing strategy has definitely increased. Currently 87% of online content such as blogs, articles and images is in the form of a video. According to Cisco, by 2017, video will account for 69% of all consumer internet traffic. (more…)
The end of the year is a great time to wrap up what you have done so far, check what’s being working for you in a year behind you and prepare your digital marketing strategy for a year ahead of you. As blueprint for your 2016 digital marketing strategy takes shape I thought about presenting you with what’s currently in focus of most marketers and spread out some predictions for the year 2016. Take the time over the holiday season to do the research and plan where your focus should be in next year and focus is, believe me, what you’ll be needing the most.
Marketing has changed drastically over the past couple years and will continue to change as the buyer’s/visitors/prospects habit’s change and new technologies rise. As marketers we need to evolve and adapt. However, quality branding, creative content creation and knowing and understanding your target audience behavior and hangouts are still at the core of any real marketing strategy.
According to a study done by Eye View Digital, videos on a landing page can increase conversions by up to 86%. Videos combine four elements that humans are wired to pay attention to: faces, voices, body language and movement. That’s why landing page videos can be a perfect way for demonstrating the benefits of your product or service in a brief, effective, and informative way. Videos can increase the length of time people stay on your web page, and if you place a video on your product page, people will be more interested in watching that video than reading a long text instead. Stats show that only 28% of the words on an average page of a website are actually read. Latest studies on web use have shown that humans have an attention span of 8.25 seconds, and as we already know that web attention spans are short, videos can serve you as a great way to say everything you want about you and your your product benefits and still keep your audience’s attention. (more…)
No one can deny that YouTube is the 800lb gorilla of the online video industry. Owning almost one fifth of the video advertising market, it is an influential video platform, to say the least. But being successful by and in itself doesn’t mean that everybody will get an equal piece of the pie. When choosing a video hosting and publishing platform, one should consider strategic business goals, budget disposal, and carefully evaluate all the available options.
One of the best ways to promote your business in today’s market would certainly be through rich video content. A strong video inventory is becoming an essential marketing tool, as video encourages brand engagement and shareability. (more…)
Video is becoming a fundamental part of any content marketing strategy. It can positively affect eCommerce, brand awareness, social media engagement, and a lot more. General advice for creating digital content from all marketing experts is to be focused on keeping things short and sweet by making short-form clips. But segmenting your content by length should not be so strict in the world of online video. Although this may come as a surprise to most internet marketers and video content producers, long-form content might become a marketing priority in the future. But first, let’s define the term long-form content? According the FreeWheel Video Monetization Report, here’s how we can slice the industry’s digital video inventory into three buckets:
Facebook started as a social platform that was intended to serve people mostly for connecting with friends and families, catching up with the distant relatives and sharing the common life stories. Very fast it grew up to be much more than a simple way of connection and its news feed started to evolve into a very complex tool for many media offerings.
From pictures, news, articles, and videos, people seem to share almost everything on Facebook (more of that here). Videos were an especially strong part of Facebook in 2014 and everything implies that 2015 will be even stronger in the video department.
Advertizers tried to spread a little bit of happiness, joy and positivity in 2014. No better example than the Ice Bucket Challenge (IBC). Being proactive, engaging and easily shared this campaign alone has helped to raise up to $120 million in donations with massive views on YouTube and Facebook.
What most marketers have learned from IBC is that the speed of social video sharing increased dramatically in 2014 and video content that is interesting, unique and of high quality is the key to engaging the audience.
It comes as a no-brainer that brands are using video content marketing to get emotional with customers. The more we feel about a video ad, the more likely we are to support its call to actions and more willing to share video content via social networks. Most brands realized that strong emotional storytelling is the key factor for engaging with your customers and audience.
So, what will matter in 2015 for video marketing and advertising?
Whether you know it or not video is quickly becoming the key way for people to get their kicks on the internet. Various studies show more and more companies are already changing their course towards video content. 76% of B2B companies use videos as an effective video content marketing tactics (1). And Cisco is stating that by 2017, video will account for ‘69% of all consumer internet traffic’ (2). So what makes video content marketing a great tool for any business big or small!? Why should you join in!? And how can we at Brid.tv help!?
In its most used definition content marketing is considered a “technique of creating and distributing relevant and valuable content to attract, acquire and engage a clearly defined target audience in order to drive profitable customer action” (3). (more…)