Fastest And Easiest Ways to Monetize Your Video Content
by | Jul 31, 2018 | Marketing, Monetization, Video Industry News | No Comments

Fastest And Easiest Ways to Monetize Your Video Content

Hardly any business can be conducted without the use of video content and online video platform of any type these days. In accordance to that, we’ve seen exponential growth in video content marketing, which has now become the chief tool for publishers to get their brands out the door and into the online world.

60% of both B2B and B2C marketers already use video for marketing (OptinMonster) and over 50% of web users look for a video before visiting a store, says Google. With stats like these, it is easy to see that the video form has taken over a majority of the e-business, virtually turning the Internet into a giant hub for video content creation and video content promotion.
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Give Your Content More Attention With Video
by | Feb 9, 2017 | Editorial, Marketing, Video Industry News | No Comments

Give Your Content More Attention With Video

Wouldn’t it be great if you could boost the results of campaigns you’ve already invested in, instead of having to start from ground zero all over again? Of course it would. Good thing video can help you do just that. From using video CTAs to guide prospects towards the next step in their content journey, to leveraging video analytics to improve performance mid-campaign. Video is a compelling way to engage your audience, build trust, show products and services, and generate leads, within seconds.

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BridTV Player Adopting New Streaming Protocols Support (HLS and MPEG-DASH) & New Ad Tag Waterfall Feature For Pre-Rolls
by | May 23, 2016 | Editorial, Platform Updates | No Comments

video marketing

Another day another new feature release for the Brid.Tv player and CMS. As video marketing trends are rapidly changing, and our clients request  for delivering a valuable video content are multiplying, we decided to stay in touch with those requests and try to give our best to make their desires become their reality by making a couple of tweaks on our player.
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How To Use Video To Increase Your Website Traffic
by | Apr 28, 2016 | Editorial, Marketing, Social | No Comments
Video Content

We’ve talked over and over here on our blog how a successful online strategy depends on a quality of content you produce, that has the ability to eventually attract large amounts of traffic. It goes without saying that today, video content is the most popular content form, and the most engaging one. Based on the latest stats video content attracts 600% more viewers than the combination of direct mail and print.

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Top Questions B2B’s Should Be Asking When Creating a Video Marketing Strategy (Infographic)
by | Apr 13, 2016 | Editorial, How To..., Marketing, Social, Video Industry News | No Comments

top-b2b-video-marketing-first

There is no doubt that the future of B2B marketing/advertising is already here and video plays the most important role in B2B sales and marketing plans in all business spheres today. Simple reason really, ENGAGEMENT and there is no better way to ENGAGE your visitors/viewers/customers than by using video.

We humans are visual animals and video offers us a more immediate experience that triggers an emotional response much faster than a text or even a picture, on which ENGAGEMENT can be exploited.

With so many marketing and advertising channels to choose from today it’s hard to stay on top of things, keep up with the trends and manage multiple channels for your business. Then again not all businesses should follow all the trends. So, how do you tell which marketing road should you take/create for your business?

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Different Layers Of A Video Marketing Strategy
by | Apr 12, 2016 | Editorial, Marketing | No Comments
video marketing

There are lots of advantages of using video content for your business promotion. Nick Dennis, master principal consultant from Oracle Marketing Cloud, stated that video marketing can be used to educate prospects, maximising lead scoring, nurturing sales streams and boosting overall conversion rates. Interactive videos are proving to be particularly positive in business markets, “in the form of embedded forms, questionnaires, surveys and other types of interactive elements that can engage customers”. (more…)

How Important Is Video For Your Digital Strategy? (Part II)
by | Mar 29, 2016 | Editorial, Marketing, Video Industry News | No Comments

Digital Strategy

As promised, here is the second part of our two-part series blog post that highlights the importance of video content in one’s digital marketing strategy. Read about the opinions and the experiences of our marketing/advertising community members regarding video content and its influence in their business. See how they answered the following questions:

  • How important is video today for their digital strategy?
  • How do they use it to promote their business?
  • Do they include FaceBook native video, YouTube channel and/or independent video platform?
  • And do they take notice of their mobile visitors?

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How Important Is Video For Your Digital Strategy? (Part I)
by | Mar 23, 2016 | Editorial, Marketing, Social, Video Industry News | No Comments

How Important Is Video For Your Digital Strategy? (Part I)Media consumption is changing rapidly in 2016. February survey done by Wyzowl found 61% of businesses stated that they currently use video as a marketing tool and of that 61%, 2/3 were not using video just one year earlier. With predictions that videos are expected to make up 60% of all mobile data traffic by 2020 and 80% of all internet traffic by 2019 we reached out to marketing/advertising community to find out few things:

  • How important is video today for their digital strategy?
  • How do they use it to promote their business?
  • Do they include FaceBook native video, YouTube channel and/or independent video platform?
  • And finally do they take notice of their mobile visitors?

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