Video ads are evolving at an astounding pace. We’re pouring a great deal of effort into developing and improving ad tech for web publishers, so they can enjoy the advantages of a premium HTML 5 video player and a streamlined ads revenue platform. When it comes to ad technology and ads in general, every single business decision you make down the road needs to be based on reliable data. Working with various publishers lead us to creating a remarkably powerful analytics engine, featuring slick and effective ad metrics that are constantly at your disposal.
The current online video market is becoming increasingly competitive, so having a data-driven digital marketing strategy is without a doubt your best weapon. This is especially true if you’re using video to monetize your website’s traffic. After making a considerable leap forward, we are now ready to provide publishers with a wider array of options when it comes to video analytics.
Online video advertising has become an increasingly competitive playing field. Mind you, it is also highly lucrative business, should you play your cards right. Getting ahead in the online video market right now means you’re already fighting an uphill battle. Just know that you can make it through any battle if you are well-equipped. Your adversaries are most likely angling for the same thing you are, so how do you beat them? To have the edge over the competition, it’s vital to know exactly how to use video, because that’s the fastest way to reach audiences these days.
Online data is the fuel that powers any successful digital marketing campaign nowadays. With video at the forefront of every digital marketing campaign, it’s crucial to monitor and understand how your video content is performing across desktop and mobile. This helps publishers improve the effectiveness of their digital marketing campaigns. That’s why we’ve completely overhauled our analytics, focusing on the real-time metrics that matter the most: bandwidth consumption, video display, ad request and ad impressions.
Creating an effective video marketing campaign is not only about creating views, it’s about creating effective video content that will be consumed by your potential target group. If you’re using the right video analytics, you can get insights on your prospects, and that way optimize your content and increase engagement and conversion. Here are some advantages of using video analytics that could benefit your business: