More often than before, people are using mobile devices, and according to Cisco by 2018, more than 64% of the world’s population will be mobile users. Here is the current state of the industry that explains why you need to put mobile first while creating your marketing campaign:
Mobile Video Dominates
Mobile usage has become a part of the everyday routine of an average human being, and lately this trend is passing on the video consumption department as well, as more people are watching video on mobile devices. During the past year, 26% of online video views were on a mobile device, which is a 63% year-over-year growth rate. (more…)
Retailers To Take The Lead In Digital Ad Spending
Retailers will take the lead in digital ad spending, shows the latest research done by eMarketer. Digital ad spending in the U.S. is expected to reach $58.61 billion this year, and the predictions of eMarketer are that retailers ad spending will account 22% of the total figure. Retailers advertising expenditure will go up to 17% compared to the previous year, reaching $12.91 billion. Retailers are investing more aggressively in mobile and programmatic display ads, and the predictions are they will spend almost twice in mobile advertising compared to any other industry. As for video content, eMarketer states retailers will account for 19.9% of the total video ad expenditure ($7.77 billion). Here is some more data that show the importance of video content in retailer’s marketing strategy. (more…)
Video is becoming a fundamental part of any content marketing strategy. It can positively affect eCommerce, brand awareness, social media engagement, and a lot more. General advice for creating digital content from all marketing experts is to be focused on keeping things short and sweet by making short-form clips. But segmenting your content by length should not be so strict in the world of online video. Although this may come as a surprise to most internet marketers and video content producers, long-form content might become a marketing priority in the future. But first, let’s define the term long-form content? According the FreeWheel Video Monetization Report, here’s how we can slice the industry’s digital video inventory into three buckets:
Ad blockers are now used by ~5% of total internet users and this number is slowly rising, according to Page Far. This fact can really shake both publishers and digital advertisers. The use of the ad-block software wasn’t something publishers and advertisers needed to worry about for the past several years, but these latest facts tell otherwise.
Ad-block software is usually a browser extension, that allows web users to prevent ads from appearing on the sites they visit. Here are a few key facts from the new research: (more…)
Considering content marketing, there are no strict rules for building a successful marketing campaign. Video marketing often struggles between art and science, logic and emotions, and you need to carefully balance between them to achieve the results you want.
When it comes to rational advertising, it’s all about the practical side of the product. Advertisers are explaining why you should buy the product, pointing out the details about its characteristics, so the customer could understand the benefits of the product. According to Mindshare North America’s Culture Vulture trend report that examines what people want, consumers want products and services that provide a benefit to them, they want ads to be more informative. (more…)
Many marketers think that the key, to building a successful viral video marketing campaign, lies only in two simple steps – creating a memorable video content and sharing it with social media. But the fact that users upload 100 hours of video to YouTube every 60 seconds and share more than 4.75 billion pieces of content on Facebook every 24 hours shows that the chances of breaking through to a wider audience via social networks is becoming more difficult each day.(1) So if you want real results, that is not enough, you need to have a clear strategy, to think ahead and that way create the best possible outcome.
Here are some tips that will help your video go viral:
1.Make a video with strong video engagement
To really think ahead and to expect your video to do well, you have to figure out what kind of impact you want your video to have on the viewers. For example, back in 2012, Dumb Ways To Die announcement campaign by Metro Trains in Melbourne, Australia became a viral sensation. Why was it so successful? (more…)
We have already mentioned in our previous post about video content marketing here, that video content is getting a bigger and bigger role every day now. Clearly that’s because of its unique impact on the audience. Because it offers so many ways in which you can make your video content intriguing and engage your potential clients. The fact that the top 100 brands have invested over $4B in creating video assets (1) only shows the importance of video in business and marketing nowadays. What’s more, predictions for 2015 suggest an even bigger presence of videos on all platforms. Last year we have seen FaceBook raising their interest in videos and this year Twitter will offer their option for videos. It’s safe to say nowadays video is a must for a successful business.
Now, let’s say you are making a beauty blog, or better yet you already have blog you run on WordPress (appropriate theme is set) but you need a solid strategy that will help you reach your goals…so, how can we at Brid.tv help you maximize your odds at success!? (more…)