August 14, 2018

Mobile Video Advertising

As a publisher, expanding your online video business endeavors denotes keeping your attention focused on digital marketing. However, through it all, optimizing for mobile should be your uttermost priority. Creating and establishing a dedicated mobile marketing strategy is an absolute prerequisite to making an impact on the current video ad market. That’s where all the 2018 trends are leading. After all, it’s not a matter of opinion.
March 26, 2018

The Advantages Of Internet Marketing Over The Traditional Marketing

Choosing the right marketing policy should be a priority and that is usually the fastest way to create a successful business. When developing a good marketing strategy, depending on the business and budget, it’s wise to decide where to invest: in traditional or online marketing tools. Numerous brands turned to traditional marketing to promote their businesses as a tried-and-true formula for promoting products or a company. So, what exactly are the advantages of internet marketing over traditional marketing? In today’s marketing landscape, most publishers and indeed any B2B business endeavors shape their strategies around online marketing (or Internet marketing).
August 2, 2017

VAST and VPAID support: All Video Ad Formats For Your Videos Via BridTv

For most online publishers choosing the right video player is of the utmost importance. The right player covers your video ad needs and effectively manages your videos and ad network. Seeing as video is one of the best advertising mediums right now, understanding the basics will help you leverage the capabilities and the limitations of video advertising.
April 19, 2016

5 Good Ways To Make A Great Explainer Video

TV consumption is going down, and video content is successfully replacing it. Video content is becoming one of the most powerful means of communication. The cost of making a professional video are not as high as they were a decade ago, but it is still more expensive than blogging. All these expenses could pay off if video content is used properly. Marketers are aware of the high return on investment video delivers. They know that videos can be extremely effective for online marketing. But its effectiveness depends on how you create your video content and how you use it in […]
March 1, 2016

Keeping Up With The Trends: Apple News Format for Publishers

On Sept. 16th, Apple launched their platform for distributing news articles with the help of their own format using JSON. With Apple News Format publishers can generate  dynamic, animated multimedia content, available for readers through iOS 9’s new Apple News application.
October 15, 2015

Don't Worry You Are Already Using An HTML5 Player With Brid.Tv

Chrome Pauses Flash On October 1st, Chrome paused Flash-based advertising or peripheral content. That practically means all video consumers now have to manually click on video players smaller than 400×300 pixels to enable playback. Google Chrome is a very popular web browser, stats show around 50% of internet consumers are using this browser. Regardless of its popularity, users have not been fully satisfied with its effect on their notebook’s power consumption, and they blame mainly Flash content for that. This is why Google has come up with a solution for Chrome to automatically pause ‘nonessential’ Flash content.
September 16, 2015

Why Are Video Ads The Best Advertising Choice Nowadays?

Online video ads are one of the fastest-growing ad formats. Stats show that online video ads are getting three times more clicks on average than other digital ad formats, including mobile, display, and rich media ads. If you aren’t already involving videos in your marketing strategy here is why now is the time to invest in a video as you number one advertising choice:
September 4, 2015

Even More Reasons to Power Your Online Video With Brid.tv

Let’s review all improvements our platform has made through the past year. The entire Brid.Tv online video platform still requires no contracts, no obligations and it’s still entirely free for the webmaster to start using from day one, which represents a whole new webmaster-friendly approach in the field of enterprise-level online video platforms. It’s an enterprise-level service for no costs whatsoever, tailored towards the big boys as much as the smaller sites. The player we offer with this service is now cutting-edge HTML5 tech, highly modular and modifiable in the sense that we can tailor its design to fit the […]
August 5, 2015

What Makes Effective Overlay Ad?

We’ve touched a bit the subject of ads in our How To Create Effective Pre-Roll Ads. It seams only natural to try to explain what makes an effective overlay ad now? Overlay ads were created when the effectiveness of video pre-roll, mid-roll, and post-roll ads was brought to questione so advertisers came up with new advertising concept. An “ad overlay” is a small, semi-transparent overlay across the top or the bottom third of the video – usually as text or static image. An ad overlay essentially provides advertisers with the opportunity to place traditional banner advertising inside streamed video. That […]
Support