As a publisher, expanding your online video business endeavors denotes keeping your attention focused on digital marketing. However, through it all, optimizing for mobile should be your uttermost priority. Creating and establishing a dedicated mobile marketing strategy is an absolute prerequisite to making an impact on the current video ad market. That’s where all the 2018 trends are leading. After all, it’s not a matter of opinion.
Choosing the right marketing policy should be a priority and that is usually the fastest way to create a successful business. When developing a good marketing strategy, depending on the business and budget, it’s wise to decide where to invest: in traditional or online marketing tools. Numerous brands turned to traditional marketing to promote their businesses as a tried-and-true formula for promoting products or a company. So, what exactly are the advantages of internet marketing over traditional marketing? In today’s marketing landscape, most publishers and indeed any B2B business endeavors shape their strategies around online marketing (or Internet marketing).
For most online publishers choosing the right video player is of the utmost importance. The right player covers your video ad needs and effectively manages your videos and ad network. Seeing as video is one of the best advertising mediums right now, understanding the basics will help you leverage the capabilities and the limitations of video advertising.
TV consumption is going down, and video content is successfully replacing it. Video content is becoming one of the most powerful means of communication. The cost of making a professional video are not as high as they were a decade ago, but it is still more expensive than blogging. All these expenses could pay off if video content is used properly. Marketers are aware of the high return on investment video delivers. They know that videos can be extremely effective for online marketing. But its effectiveness depends on how you create your video content and how you use it in […]
On Sept. 16th, Apple launched their platform for distributing news articles with the help of their own format using JSON. With Apple News Format publishers can generate dynamic, animated multimedia content, available for readers through iOS 9’s new Apple News application.
Chrome Pauses Flash On October 1st, Chrome paused Flash-based advertising or peripheral content. That practically means all video consumers now have to manually click on video players smaller than 400×300 pixels to enable playback. Google Chrome is a very popular web browser, stats show around 50% of internet consumers are using this browser. Regardless of its popularity, users have not been fully satisfied with its effect on their notebook’s power consumption, and they blame mainly Flash content for that. This is why Google has come up with a solution for Chrome to automatically pause ‘nonessential’ Flash content.
Online video ads are one of the fastest-growing ad formats. Stats show that online video ads are getting three times more clicks on average than other digital ad formats, including mobile, display, and rich media ads. If you aren’t already involving videos in your marketing strategy here is why now is the time to invest in a video as you number one advertising choice:
Let’s review all improvements our platform has made through the past year. The entire Brid.Tv online video platform still requires no contracts, no obligations and it’s still entirely free for the webmaster to start using from day one, which represents a whole new webmaster-friendly approach in the field of enterprise-level online video platforms. It’s an enterprise-level service for no costs whatsoever, tailored towards the big boys as much as the smaller sites. The player we offer with this service is now cutting-edge HTML5 tech, highly modular and modifiable in the sense that we can tailor its design to fit the […]