Mobile Video Advertising
by | Aug 14, 2018 | Editorial, Marketing | No Comments

Mobile Video Advertising

As a publisher, expanding your online video business endeavors denotes keeping your attention focused on digital marketing. However, through it all, optimizing for mobile should be your uttermost priority.

Creating and establishing a dedicated mobile marketing strategy is an absolute prerequisite to making an impact on the current video ad market. That’s where all the 2018 trends are leading. After all, it’s not a matter of opinion.


The Advantages Of Internet Marketing Over The Traditional Marketing
by | Mar 26, 2018 | Editorial, Marketing, Monetization | 1 Comment

The Advantages Of Internet Marketing Over The Traditional Marketing

Choosing the right marketing policy should be a priority and that is usually the fastest way to create a successful business. When developing a good marketing strategy, depending on the business and budget, it’s wise to decide where to invest: in traditional or online marketing tools.

Numerous brands turned to traditional marketing to promote their businesses as a tried-and-true formula for promoting products or a company. So, what exactly are the advantages of internet marketing over traditional marketing? In today’s marketing landscape, most publishers and indeed any B2B business endeavors shape their strategies around online marketing (or Internet marketing).


VAST and VPAID support: All Video Ad Formats For Your Videos Via BridTv
by | Aug 2, 2017 | Editorial, Monetization | No Comments

VAST and VPAID support: All Video Ad Formats For Your Videos Via BridTv

For most online publishers choosing the right video player is of the utmost importance. The right player covers your video ad needs and effectively manages your videos and ad network. Seeing as video is one of the best advertising mediums right now, understanding the basics will help you leverage the capabilities and the limitations of video advertising.


5 Good Ways To Make A Great Explainer Video
by | Apr 19, 2016 | Editorial, How To... | No Comments
explainer video

TV consumption is going down, and video content is successfully replacing it. Video content is becoming one of the most powerful means of communication. The cost of making a professional video are not as high as they were a decade ago, but it is still more expensive than blogging. All these expenses could pay off if video content is used properly. Marketers are aware of the high return on investment video delivers. They know that videos can be extremely effective for online marketing. But its effectiveness depends on how you create your video content and how you use it in your marketing campaign. (more…)

Digital Video Advertising Is Only Becoming Larger
by | Mar 22, 2016 | Video Industry News | No Comments
Video Advertising

According to Cowen and company data published in Q1 2016, US digital video ad spending is expected to reach $28.08 billion in 2020, which is up from $9.90 billion in 2016. According to these stats, video content will become the fastest-growing category on mobile and on the desktop from 2016 through 2020. In 2015, video accounted for 17.7% of total spending. This year, video is expected to account for 19.7% of total spending.

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Advertisers Invested More In Facebook Video Ads, Dynamic Product Ads And Carousel Ads During The Holiday Quarter
by | Jan 13, 2016 | Video Industry News | No Comments

Nanigans report shows that advertisers spent more on Facebook video ads, dynamic product ads and carousel ads during the holiday shopping quarter. Due to the collected data from the campaign management platform Nanigans, ad budgets rose 11% compared to Q3 and Q4. Nanigans stats show that integrated call-to-action buttons and the visual format of Facebook video ads accounted for a 41% increase in video ad spend from Q3. Mobile video ad spend rose 44% compared to the previous quarter. There has been spotted a 62% increase in click-through rates year-over-year and a 17% increase over Q3 of 2015 on Facebook. (more…)

In 2016 US Digital Display Ad Spending Will Surpass Search Ad Spending
by | Jan 12, 2016 | Video Industry News | No Comments
Internet ad

This year digital display ad spending is expected to surpass search ad spending in the US for the first time. Video, sponsorships, rich media and “banners and other” will account for 47.9% of digital ad spending, reaching the figure of $32.17 billion. Due to the predictions, advertisers will invest the most on “banners and other,” an advertising category that covers native ads and ads shared on popular social sites. Video will account for 14.3% of total ad spending, up from 12.8% in 2015. According to the eMarketer’s study, video will grow due to publishers looking to capitalize on high-demand, high-value in-stream video ad inventory. (more…)

Online Holiday Sales Expected to Hit $83 Billion
by | Nov 3, 2015 | Video Industry News | No Comments
Holiday Sales

According to recent Adobe’s 2015 holiday sales forecast, e-commerce sales are expected to hit record numbers in 2015, growing for 11% compared to 2014 and reaching $83 billion in sales. Adobe’s forecast shows during the Thanksgiving Day  e-commerce sales will reach $1.6 billion, and during the Black Friday is expected to reach $1.7 billion. Mobile will drive the majority of online shopping visits, for around 51 %. Social media-driven sales are  expected to stagnate, accounting for just 2% of referred visits. Facebook will keep the leading position, where the highest revenue per visit is expected to reach $1.24. The forecast still points about social media along with display ads will be the one to help consumers the most to reach for the best deals, as 14% of consumers discover discounts with the help of the social media sites, and 23% find discounts on display ads. (more…)

Marketers Investing More In Video Advertising Than on TV Ads
by | Oct 28, 2015 | Video Industry News | No Comments
video advertising

AOL’s sixth annual State of the Video Industry report shows marketers are investing more in their digital advertising budgets compared to the traditional. For the purpose of this report, they surveyed near to 300 agencies, publishers, and brands. While TV budget growth is stagnating, marketers investment have been redirected to video advertising, is long overdue. The report shows spending on US digital video ads grew by 42% to $7.46 billion this year, and it’s expected reach over $13B by 2019. Check out the rest of the findings at ReelSEO page. (more…)