Video advertising is the fastest expanding area of online marketing today. Cisco reported we can expect video to account for 69% of all consumer internet traffic in 2017 so, if you haven’t already, now is the right time to join the video ad game. But before you get into too deep you need to understand both the capabilities and the limitations of video advertising.
TV consumption is going down, and video content is successfully replacing it. Video content is becoming one of the most powerful means of communication. The cost of making a professional video are not as high as they were a decade ago, but it is still more expensive than blogging. All these expenses could pay off if video content is used properly. Marketers are aware of the high return on investment video delivers. They know that videos can be extremely effective for online marketing. But its effectiveness depends on how you create your video content and how you use it in your marketing campaign. (more…)
According to Cowen and company data published in Q1 2016, US digital video ad spending is expected to reach $28.08 billion in 2020, which is up from $9.90 billion in 2016. According to these stats, video content will become the fastest-growing category on mobile and on the desktop from 2016 through 2020. In 2015, video accounted for 17.7% of total spending. This year, video is expected to account for 19.7% of total spending.
Read more: http://www.emarketer.com/Article.aspx?R=1013722 (more…)
On Sept. 16th, Apple launched their platform for distributing news articles with the help of their own format using JSON. With Apple News Format publishers can generate dynamic, animated multimedia content, available for readers through iOS 9’s new Apple News application. (more…)
Nanigans report shows that advertisers spent more on Facebook video ads, dynamic product ads and carousel ads during the holiday shopping quarter. Due to the collected data from the campaign management platform Nanigans, ad budgets rose 11% compared to Q3 and Q4. Nanigans stats show that integrated call-to-action buttons and the visual format of Facebook video ads accounted for a 41% increase in video ad spend from Q3. Mobile video ad spend rose 44% compared to the previous quarter. There has been spotted a 62% increase in click-through rates year-over-year and a 17% increase over Q3 of 2015 on Facebook. (more…)