For most online publishers choosing the right video player is of the utmost importance. The right player covers your video ad needs and effectively manages your videos and ad network. Seeing as video is one of the best advertising mediums right now, understanding the basics will help you leverage the capabilities and the limitations of video advertising.
Video advertising is the fastest expanding area of online marketing today. Cisco reported we can expect video to account for 69% of all consumer internet traffic in 2017 so, if you haven’t already, now is the right time to join the video ad game. But before you get into too deep you need to understand both the capabilities and the limitations of video advertising.
TV consumption is going down, and video content is successfully replacing it. Video content is becoming one of the most powerful means of communication. The cost of making a professional video are not as high as they were a decade ago, but it is still more expensive than blogging. All these expenses could pay off if video content is used properly. Marketers are aware of the high return on investment video delivers. They know that videos can be extremely effective for online marketing. But its effectiveness depends on how you create your video content and how you use it in your marketing campaign. (more…)
According to Cowen and company data published in Q1 2016, US digital video ad spending is expected to reach $28.08 billion in 2020, which is up from $9.90 billion in 2016. According to these stats, video content will become the fastest-growing category on mobile and on the desktop from 2016 through 2020. In 2015, video accounted for 17.7% of total spending. This year, video is expected to account for 19.7% of total spending.
Read more: http://www.emarketer.com/Article.aspx?R=1013722 (more…)
On Sept. 16th, Apple launched their platform for distributing news articles with the help of their own format using JSON. With Apple News Format publishers can generate dynamic, animated multimedia content, available for readers through iOS 9’s new Apple News application. (more…)
Nanigans report shows that advertisers spent more on Facebook video ads, dynamic product ads and carousel ads during the holiday shopping quarter. Due to the collected data from the campaign management platform Nanigans, ad budgets rose 11% compared to Q3 and Q4. Nanigans stats show that integrated call-to-action buttons and the visual format of Facebook video ads accounted for a 41% increase in video ad spend from Q3. Mobile video ad spend rose 44% compared to the previous quarter. There has been spotted a 62% increase in click-through rates year-over-year and a 17% increase over Q3 of 2015 on Facebook. (more…)
This year digital display ad spending is expected to surpass search ad spending in the US for the first time. Video, sponsorships, rich media and “banners and other” will account for 47.9% of digital ad spending, reaching the figure of $32.17 billion. Due to the predictions, advertisers will invest the most on “banners and other,” an advertising category that covers native ads and ads shared on popular social sites. Video will account for 14.3% of total ad spending, up from 12.8% in 2015. According to the eMarketer’s study, video will grow due to publishers looking to capitalize on high-demand, high-value in-stream video ad inventory. (more…)
Mobile video has been growing steadily for years and now mobile video consumption has escalated, becoming, for video advertisers and marketers, their number one concern.
The Rise of Mobile Video
Let’s remind us about the latest stats that prove the impact mobile has on the video industry: (more…)
According to recent Adobe’s 2015 holiday sales forecast, e-commerce sales are expected to hit record numbers in 2015, growing for 11% compared to 2014 and reaching $83 billion in sales. Adobe’s forecast shows during the Thanksgiving Day e-commerce sales will reach $1.6 billion, and during the Black Friday is expected to reach $1.7 billion. Mobile will drive the majority of online shopping visits, for around 51 %. Social media-driven sales are expected to stagnate, accounting for just 2% of referred visits. Facebook will keep the leading position, where the highest revenue per visit is expected to reach $1.24. The forecast still points about social media along with display ads will be the one to help consumers the most to reach for the best deals, as 14% of consumers discover discounts with the help of the social media sites, and 23% find discounts on display ads. (more…)
AOL’s sixth annual State of the Video Industry report shows marketers are investing more in their digital advertising budgets compared to the traditional. For the purpose of this report, they surveyed near to 300 agencies, publishers, and brands. While TV budget growth is stagnating, marketers investment have been redirected to video advertising, is long overdue. The report shows spending on US digital video ads grew by 42% to $7.46 billion this year, and it’s expected reach over $13B by 2019. Check out the rest of the findings at ReelSEO page. (more…)