Online video content is a rapidly expanding, ever thriving market. Advertisers are looking for better ways to incorporate video ads into their campaigns. Several trends are now spreading, each one of them making video content an even bigger potential for publishers. Businesses small and large are looking to spread the word about their products and video is the quickest and easiest way to get in touch with consumers. Also, people are acquiring endless amounts of products online, so now publishers have put two and two together and are mostly seeking platforms or sites that allow them to reach and engage audiences as quickly as possible.
The past year has seen a massive jump in the popularity of online video. Hardly any business can be conducted without the use of video content and online video platform of any type. In accordance to that, we’ve seen exponential growth in video content marketing, which has now become the chief tool for publishers to get their brands out the door and into the online world. (more…)
Serving video ads within editorial content has quickly become one of the most used features BridTV has. When you what to reach out and engage to your audience in a meaningful non-intrusive way our innovative outstream unit servers the purpose. With our latest update outstream feature is now able to favor viewability over fill rate. If you find that your ad tags are having issues with viewability statistics, consider enabling this option. By default, all BridTV outstream units have this feature disabled.
There are so many things going on the ever-evolving world of video content marketing. This is a selection of the hottest stories we picked up during the previous week. From social media marketing, over latest SEO findings to strait up video content marketing. These are the inspiring scoops, most of which offer cool tips and tricks you can use to grow your e-business. Check them out! (more…)
Last summer Facebook rolled out its live stream function, Facebook Live. Commercial publishers have already received a taste of it, and are now seeking ways to monetize their content. This practically clears the path for Facebook live streaming video ads.
In the highly competitive world of social media, video advertising has become a damn-near certain road to profit and more companies are jumping at the chance to have their fair share of the cookie. The latest scoop is that the photo sharing web site Pinterest has started its own march down the road of video advertising, while, of course, facing strong rivaling social-media players.
Videospot research has evaluated the success of video ads based on their publicly displayed views, likes, comments, and shares. They have analysed pages from national brands, media companies, and local business. According to this research, here are the top 3 Facebook video ad formats for 2016: (more…)
A number of mobile game developers are testing the idea of offering users a reward or level-ups for watching a streamed video of an advertisement instead of making in-app purchases. Jami Laes, The CEO and co-founder of Futureplay Games, stated that asking consumers to watch a mobile video ad in exchange for virtual currency will be a way of monetizing the majority of people who will never make an in-app purchase. Jami Laes is working to advance the concept of V2P, or “view to play,” to gain the confidence of users who think that the in-app purchasing feature of many “free to play” games is usually abused by developers. (more…)
Google is testing promoted video ads in search results, claim the sources familiar with the company’s future plans. The search video ads have come up in discussions between Google and the ad industry as this format could bring some extra bucks in the marketing and advertising industry. Google is not the only search engine interested in promoted videos in it’s results. Yahoo is developing its own version and Bing sells “Rich Ads.” The company doesn’t want to discuss on any plans regarding this subject, but it was mentioned that Google has played with the format in the past. Experts believe that this could change the way brands approach search marketing if promoted videos were introduced more widely. It’s not clean yet if catching consumers while searching the Internet is the right context for this type of advertising. (more…)
IAB is going to set HTML5 as the new industry standard in interactive marketing, and discard Flash, who have advertisers used for a long time as a standard for making interactive ads online. IAB made this official in its latest document “IAB Display Creative Guidelines,” where the organization recommended the industry to migrate from Flash to HTML5 technology. According to Scott Cunningham, senior vice president of technology and ad operations at IAB, Flash is not interoperable across devices. HTML5 has proven more effective than Flash as it shown to be a more open web technology for which the browser support cross-platform sets the stage for more rich, complete and personalized experiences to share with the users, regardless the device they use. The state of Q1 2015 shows 5.35 billion rich media impressions were thrown away on mobile devices, as they were defaulted to Flash instead of HTML5. (more…)