November 22, 2017

Outstream Video Ads

According to the latest research data, the “play” button is, in fact, the most compelling call-to-action on the web. It was also estimated that by 2019, online videos are going to generate 15.4 billion in spend, and generate 80% of all internet traffic. No wonder outstream video advertising has emerged as an important revenue source for most publishers whether they are  limited with video content or not. Essentially an outstream ad is a video ad unit not tied to any piece of publisher video content. It can run within standard ad placements, on the corner of the page, or within […]