When it comes to video advertising, publishers are continually faced with more and more challenges, which makes sense because the higher CPMs, the greater the challenges get. When examining video ad performance the biggest challenge is load times. That’s why having a precise insight into ad performance is a vital ingredient when it comes to a publisher’s earning potential. Installing support of VAST 4.0 meets these challenges head on.
Before introducing to you with VAST 4.0, let me remind you of the significance of VAST (Video Ad Serving Template) in the video industry. VAST is XML package for delivering the video content with other information required for advertising. It organizes ad tags that serve ads to video players and transfers important metadata about an ad from the ad server to a video player. VAST was created in 2008 and since it’s creation it has contributed a lot to the evolution of the digital video marketplace, as it has provided the monetization of video content with ads.