Twitter Ads Editor Is improving Functionality To support Ad Groups
by | Apr 20, 2016 | Video Industry News | No Comments
Twitter

Twitter announced ad groups, a new tool which provides advertisers to have further control over how to spend their budgets and message different audiences. As one campaign can have many ad groups, and as ad groups can have many targeting criteria, the ad groups tool can help you better organize and optimize your campaign. With ad groups, advertisers can test different audiences, set promotion schedules, and find out which Tweets work best. This tool enables you to create, test, and measure several campaigns at the same time. Ad groups are available to all advertisers in the Ads editor tool section. (more…)

Though Its Revenue Is Up, Twitter Still Struggles With Slow Growth Mode
by | Oct 28, 2015 | Video Industry News | No Comments
Twitter Revenue

Twitter states it has 320 million monthly active users – up for only 4 million compared to the Q2. The total figure is only 307 million when you discount “Fast Followers,” (those who sign up using SMS). Growth in the US remained flat at 66 million, which represent the same number reported in the Q1. Twitter revenue increased 58% compared to the previous year state, to the figure of $569 million. Advertising revenue has been spotted up to 60 % ( $513 million ). Around  86 % of total figure was from mobile advertising. Seems like this social network’s slow growth mode has disappointed investors, which resulted in dropping its stock below its $26 IPO price. (more…)

Twitter Amplify Making Pre-Roll Video Ads Easier
by | Oct 13, 2015 | Video Industry News | No Comments
Twitter Amplify

Twitter presented a Twitter Amplify program, enabling their users to monetize their videos much easier. Publishers can now start the monetization process by simply uploading their videos to video.twitter.com. According to this report, publishers will be paid the majority of the ad revenue (around 70%) using automated revenue share payments. Furthermore, advertisers will have the chance to choose between specific categories of premium content, and the social network is going to automatically insert pre-roll ads in the most popular videos being watched by their target audience. Twitter Amplify program is currently being offered to select U.S. publishers and advertisers, but it expected to be launched in use on a global level. The first version of this program was unveiled in May 2013.

Read more: http://www.thevideoink.com/news/twitter-makes-pre-roll-video-ads-easier/#.Vh0FsPmqpHw

Even More Reasons to Power Your Online Video With Brid.tv
by | Sep 4, 2015 | Editorial, Platform Updates | No Comments
Online Video

Let’s review all improvements our platform has made through the past year. The entire Brid.Tv online video platform still requires no contracts, no obligations and it’s still entirely free for the webmaster to start using from day one, which represents a whole new webmaster-friendly approach in the field of enterprise-level online video platforms. It’s an enterprise-level service for no costs whatsoever, tailored towards the big boys as much as the smaller sites.

The player we offer with this service is now cutting-edge HTML5 tech, highly modular and modifiable in the sense that we can tailor its design to fit the webmaster’s website perfectly. It has extremely fast loading times and that it’s fully hosted on Amazon Cloud. Brid.tv provides to all the webmasters out there a robust and feature-rich turn-key solution to post their videos online and monetize them the way they want to. (more…)

Facebook and Twitter are Becoming Prime News Sources
by | Aug 4, 2015 | Video Industry News | No Comments
Facebook and Twitter

Based on second quarter 2015 earnings for Twitter and Facebook announced on Tuesday and Wednesday, 63% of Twitter users and 63% of Facebook users claim they follow them as a source for the latest news about events and issues. The difference is that 59% of Twitter users say they follow breaking news on Twitter, while only 31% of Facebook users say they to the same on Facebook.

Quick overview of the latest Facebook and Twitter stats:

(more…)

Twitter Starts Auto-Playing Videos, Vines, GIF
by | Jun 17, 2015 | Video Industry News | No Comments
twitter

As from yesterday, Twitter announced all native videos, Vines, GIFs Vines and GIFs are enabled to play back automatically when they appear in a user’s Twitter feed. With this new Twitter video ability, users no longer have to tap videos or animated media for them to play. Twitter’s autoplay will be activated without audio when a video comes into view on the screen,  the sound will be activated if a user clicks or taps on a video. Click-to-play option is still available. If Twitter users have issues with high data rates or low bandwidth on their devices, they can choose to opt out of auto-play within their account settings, and that way miss all the unexpected charges or slow performance.

Read more: https://blog.twitter.com/2015/introducing-a-more-seamless-video-experience-with-autoplay

 

90% of Twitter video views take place on a mobile device
by | May 21, 2015 | Video Industry News | No Comments
twitter video

The latest Twitter report shows 90% of Twitter videos are being watched on a tablet or smartphone, and around 70% of Twitter users watch videos found in their feed. Twitter state’s that native video can drive 2.5X more as many replies and 3X as many retweets than any third-party video shared on this social network service. According to this report, 50% of users spend their time on Twitter watching sports clips and TV shows, while 64% watch breaking news. As video content is becoming more popular on Twitter, advertisers should consider the importance of Twitter while creating their video marketing campaigns.

Read more: http://venturebeat.com/2015/05/13/90-of-twitter-video-views-happen-on-a-mobile-device/

Twitter launched Its “Retweet With Comment” Feature
by | Apr 7, 2015 | Video Industry News | No Comments
retweet

Twitter officially launched its “retweet with comment” feature, that allows users to embed a tweet in their own tweets, and lets them use Twitter’s 140-character limit when they write their own commentary. The feature is now available on Twitter’s site and iPhone app and it’s expected to be available on it’s Android app soon. Twitter previously let users embed quoted tweets by cutting-and-pasting its URL, but “retweet and comment” feature lets you do that by just pressing a button. The feature’s arrival allows people to share and comment on tweets without having to shorten the original tweet, which means that its context is conserved.

Read more: http://techcrunch.com/2015/04/06/retweetception/?ncid=rss