Social network web site Twitter recently confirmed that they will be officially shutting down the app, Vine. Word is: “We are sharing the news that in the coming months we’ll be discontinuing the mobile app.” Following the news, one of Vine’s three founders Rus Yusupov posted on Twitter: “Don’t sell your company!”
Twitter announced ad groups, a new tool which provides advertisers to have further control over how to spend their budgets and message different audiences. As one campaign can have many ad groups, and as ad groups can have many targeting criteria, the ad groups tool can help you better organize and optimize your campaign. With ad groups, advertisers can test different audiences, set promotion schedules, and find out which Tweets work best. This tool enables you to create, test, and measure several campaigns at the same time. Ad groups are available to all advertisers in the Ads editor tool section. (more…)
Twitter states it has 320 million monthly active users – up for only 4 million compared to the Q2. The total figure is only 307 million when you discount “Fast Followers,” (those who sign up using SMS). Growth in the US remained flat at 66 million, which represent the same number reported in the Q1. Twitter revenue increased 58% compared to the previous year state, to the figure of $569 million. Advertising revenue has been spotted up to 60 % ( $513 million ). Around 86 % of total figure was from mobile advertising. Seems like this social network’s slow growth mode has disappointed investors, which resulted in dropping its stock below its $26 IPO price. (more…)
Twitter presented a Twitter Amplify program, enabling their users to monetize their videos much easier. Publishers can now start the monetization process by simply uploading their videos to video.twitter.com. According to this report, publishers will be paid the majority of the ad revenue (around 70%) using automated revenue share payments. Furthermore, advertisers will have the chance to choose between specific categories of premium content, and the social network is going to automatically insert pre-roll ads in the most popular videos being watched by their target audience. Twitter Amplify program is currently being offered to select U.S. publishers and advertisers, but it expected to be launched in use on a global level. The first version of this program was unveiled in May 2013.
Let’s review all improvements our platform has made through the past year. The entire Brid.Tv online video platform still requires no contracts, no obligations and it’s still entirely free for the webmaster to start using from day one, which represents a whole new webmaster-friendly approach in the field of enterprise-level online video platforms. It’s an enterprise-level service for no costs whatsoever, tailored towards the big boys as much as the smaller sites.
The player we offer with this service is now cutting-edge HTML5 tech, highly modular and modifiable in the sense that we can tailor its design to fit the webmaster’s website perfectly. It has extremely fast loading times and that it’s fully hosted on Amazon Cloud. Brid.tv provides to all the webmasters out there a robust and feature-rich turn-key solution to post their videos online and monetize them the way they want to. (more…)