Social network web site Twitter recently confirmed that they will be officially shutting down the app, Vine. Word is: “We are sharing the news that in the coming months we’ll be discontinuing the mobile app.” Following the news, one of Vine’s three founders Rus Yusupov posted on Twitter: “Don’t sell your company!”
Twitter announced ad groups, a new tool which provides advertisers to have further control over how to spend their budgets and message different audiences. As one campaign can have many ad groups, and as ad groups can have many targeting criteria, the ad groups tool can help you better organize and optimize your campaign. With ad groups, advertisers can test different audiences, set promotion schedules, and find out which Tweets work best. This tool enables you to create, test, and measure several campaigns at the same time. Ad groups are available to all advertisers in the Ads editor tool section. (more…)
Twitter states it has 320 million monthly active users – up for only 4 million compared to the Q2. The total figure is only 307 million when you discount “Fast Followers,” (those who sign up using SMS). Growth in the US remained flat at 66 million, which represent the same number reported in the Q1. Twitter revenue increased 58% compared to the previous year state, to the figure of $569 million. Advertising revenue has been spotted up to 60 % ( $513 million ). Around 86 % of total figure was from mobile advertising. Seems like this social network’s slow growth mode has disappointed investors, which resulted in dropping its stock below its $26 IPO price. (more…)
Twitter presented a Twitter Amplify program, enabling their users to monetize their videos much easier. Publishers can now start the monetization process by simply uploading their videos to video.twitter.com. According to this report, publishers will be paid the majority of the ad revenue (around 70%) using automated revenue share payments. Furthermore, advertisers will have the chance to choose between specific categories of premium content, and the social network is going to automatically insert pre-roll ads in the most popular videos being watched by their target audience. Twitter Amplify program is currently being offered to select U.S. publishers and advertisers, but it expected to be launched in use on a global level. The first version of this program was unveiled in May 2013.
Let’s review all improvements our platform has made through the past year. The entire Brid.Tv online video platform still requires no contracts, no obligations and it’s still entirely free for the webmaster to start using from day one, which represents a whole new webmaster-friendly approach in the field of enterprise-level online video platforms. It’s an enterprise-level service for no costs whatsoever, tailored towards the big boys as much as the smaller sites.
The player we offer with this service is now cutting-edge HTML5 tech, highly modular and modifiable in the sense that we can tailor its design to fit the webmaster’s website perfectly. It has extremely fast loading times and that it’s fully hosted on Amazon Cloud. Brid.tv provides to all the webmasters out there a robust and feature-rich turn-key solution to post their videos online and monetize them the way they want to. (more…)
Based on second quarter 2015 earnings for Twitter and Facebook announced on Tuesday and Wednesday, 63% of Twitter users and 63% of Facebook users claim they follow them as a source for the latest news about events and issues. The difference is that 59% of Twitter users say they follow breaking news on Twitter, while only 31% of Facebook users say they to the same on Facebook.
Quick overview of the latest Facebook and Twitter stats:
As from yesterday, Twitter announced all native videos, Vines, GIFs Vines and GIFs are enabled to play back automatically when they appear in a user’s Twitter feed. With this new Twitter video ability, users no longer have to tap videos or animated media for them to play. Twitter’s autoplay will be activated without audio when a video comes into view on the screen, the sound will be activated if a user clicks or taps on a video. Click-to-play option is still available. If Twitter users have issues with high data rates or low bandwidth on their devices, they can choose to opt out of auto-play within their account settings, and that way miss all the unexpected charges or slow performance.
The latest Twitter report shows 90% of Twitter videos are being watched on a tablet or smartphone, and around 70% of Twitter users watch videos found in their feed. Twitter state’s that native video can drive 2.5X more as many replies and 3X as many retweets than any third-party video shared on this social network service. According to this report, 50% of users spend their time on Twitter watching sports clips and TV shows, while 64% watch breaking news. As video content is becoming more popular on Twitter, advertisers should consider the importance of Twitter while creating their video marketing campaigns.
When it comes to promoting your company or service on Twitter, it can be really challenging to find the time to get through everything, and get the most out of Twitter. The most convenient thing about using Twitter as a marketing tool gives you the opportunity to look at, retweet, favorite, or comment on anything you want at anytime. By using a Twitter business account, you get a chance to follow your target customer, their activities, and work on building a closer relationship with them.
Posting on Twitter is different from every other social media. There are many theories about how to use visually those 140-character increments on Twitter to drive more traffic to your business or website and effectively use Twitter as a marketing tool. Here’s some tips that can help you out with that: (more…)
Twitter officially launched its “retweet with comment” feature, that allows users to embed a tweet in their own tweets, and lets them use Twitter’s 140-character limit when they write their own commentary. The feature is now available on Twitter’s site and iPhone app and it’s expected to be available on it’s Android app soon. Twitter previously let users embed quoted tweets by cutting-and-pasting its URL, but “retweet and comment” feature lets you do that by just pressing a button. The feature’s arrival allows people to share and comment on tweets without having to shorten the original tweet, which means that its context is conserved.