Humans are hardwired for visual content. It affects people on two levels – cognitive and emotional level. It increases comprehension of information you receive, and by affecting our emotions and attitudes. What’s more, YouTube has over a billion users, which denotes almost one-third of all people on the Internet. Also, over 800 YouTube creators have more than one million subscribers. Such statistics are staggering. There are lots of examples of outstanding content. Alas, there are considerably more examples of poor content. So, the real question is: how do to push your own content into the ‘great’ category, rather than the tedious branded content? […]
Creating a targeted content, nowadays, is a perfect solution to reach your targeted group and get their true affection. What better way to do that then getting to know them better, their interest, their beliefs. That is what ‘narrowcasting’ your content is all about, boosting your audience engagement and conversion through well tailored targeted message. Designing targeted content requires identifying and knowing your targeted audience’s interest, beliefs, aspirations, but firstly, you need to identify your targeted group.