70% of Snapchat users are women, according to the latest stats done by Business Intelligence. When it comes to age, 71 % users are younger than 25 years. 62% Snapchat users earn less than $50k/year. The research done by Digital Insights in 2014 showed the number of Snapchat snaps per day is 400 million, and 12% of snaps were shared with multiple recipients. According to Snapchat study, in May 2014, the app’s users were sending 700 million photos and videos per day while Snapchat Stories content was being viewed 500 million times per day.