According to comScore’s stats, video content is serving and will serve as an important tool in marketing strategy and with connecting to consumers. Video content currently accounts for 87% of online content such as blogs, articles and images. At least 96% of viewers click on links given, while 90% make decisions after they watch videos. The study also revealed that ⅓ of online activities involves video watching. Around 80% of people watch video while only 20% read articles on blogs. (more…)
According to the latest Facebook stats, new parents post 2.5 more updates on Facebook and 4.2 times more videos than non-parents. The study was based on data collected from the from 8,300 parents of 25–65-year-old and 5 parenting experts. The research also revealed that parents globally spend 1.3X more time on Facebook mobile than non-parents. The social networking service has analyzed Facebook data across 8 markets (Australia, Brazil, Canada, Germany, Mexico, Spain UK and US). (more…)
Yesterday, Google was celebrating the 10th birthday of Google Analytics, created in early 2005. After a decade from it’s “birthday”, Google Analytics become the leader in website analytics installations. You must be wondering how many websites are using Google Analytics today? Back In 2012, then-Chief Business Officer Nikesh Arora said more than 10 million websites were using Google Analytics. Google hasn’t provided the latest updated count. Nowadays there are few other sources that provide estimates. According to BuiltWith, 29.3 million websites are using Google Analytics, which is 8.4 %of the 348 million websites tracked in its database. W3Techs stats show 52.9 % of all websites on the internet are using Google Analytics. That is 10X more Yandex Metrics, the second next most popular analytics option. Due to these figures, we can safely say Google Analytics is still the most popular web analytics software in use today. (more…)
EMarketer’s new report predicts that mobile programmatic advertising will be worth $9.33 billion in 2015, accounting for 61% of total programmatic display ad spending in the US. eMarketer’s stats show by 2017 mobile programmatic advertising will be worth $20.4 billion compared to PC (only $6.34). Due to the report, video and so-called native advertising are expected to dominate in the programmatic growth in mobile. (more…)
Mobile devices are becoming the first thing people look at when they wake up and the last thing they see before going to sleep. Currently, figures show there are 3.65 billion unique global mobile users, and around 50% of the world is connected to a mobile phone. For all marketing experts and advertisers those figures only mean one thing – mobile users are a target as the perfect niche throughout every company’s content marketing campaign. But if you are not convinced yet, here are more pieces of evidence of the mobile video domination you need to go through:
IAB, IAB Europe & IHS revealed their global figures for mobile advertising revenue, which increased 64.8% to $31.9bn (€23.9bn) in 2014, compared to $19.3bn (€14.6bn) in 2013. The global figure for mobile advertising revenue in 2014 is made up of the following regional shares: North America: 44.9%, Asia-Pacific: 36.5% , Europe: 16.6% , Middle East and Africa: 1.2% and Latin America: 0.8%. Mobile display again showed the highest growth (88.%), overtaking search as the dominant segment. Display represented 47.4% of the total global mobile advertising revenue in 2014. (more…)
Miner & Co. Studio findings show 57% of kids prefer watching video on smartphones and tablets rather than on traditional television screens. The study is based on the 800 surveyed parents who were questioned about their children’s viewing habits. According to this research, 39% of the parents said their kids usually consume the same content on multiple devices at the same time. The study also reveals that about 50% of the questioned parents usually punish their kids by removing mobiles from them and forcing them to watch content on television screens instead. Children’s obsession with mobiles proves the fact that even 41% of them said they would pick mobile devices over having dessert.
By 2019, 80% of all IP traffic will be video, Cisco predicts. This figure represents a 13% growth compared to 2014 when the video took up about 67% of the IP-based traffic, show the stats from Cisco’s 2015 Visual Networking Index. The United States and China are expected to be the highest traffic-generating countries, at 45.7 exabytes and 21.9 exabytes per month. Cisco report shows internet video traffic will rise to 105 exabytes per month worldwide, which represents 4X increase between 2014 and 2019. Cisco predicts that by 2019, there will be 3.9 billion global Internet users, and about 24 billion networked devices and connections, up from 14 billion in 2014. The average fixed broadband connection speed is expected to increase 2.2-fold, from 20.3 Mbps in 2014 to 42.5 Mbps by 2019.
According to the IAB Original Digital Video Consumer Study, one in four U.S. adults tune into original digital video programming at least once a month. The number of Americans who watch online video at least once monthly, increased year-over-year, up 13% from 52 million. IAB revealed that 53% of cord-cutter respondents and 63% of cord-never respondents said original video content was “very” or “somewhat” important in deciding to avoid pay-TV. 43% of cord-cutters and cord-nevers found ads on streaming video platforms “fun” or “more interesting” than those on traditional television. Experts suggest brands and media buyers need to be aware of the growth in popularity of original digital video and consider the variety of screens where this content is consumed. IAB surveyed around 1,900 U.S. residents over the age of 18 from April 7-14, 2015.
According to latest Pew Research Center study, a significant age divide has been noticed in the use of smartphones to access video over the internet. Around 75% of youngers watch videos via smartphones at least once during a one-week study period, compared with 46% of those 30-49 and 31% of those over 50 years old who watch video via their smartphones in the same time period. The result of the survey shows that 50% of smartphone users of all ages use their phones to watch videos at least once a week, compared to that, 97% of respondents use their smartphones for texting, and 89% use it for surfing the ‘Net. Around 60% use their device for taking photos or video. This study also reveals that 64% of Americans now have a smartphone.