For many publishers, header bidding has become a game changer for display advertising, as well as video. We already talked about video header bidding and how groundbreakingly effective, fast, straightforward and easy-to-use we’ve made it in March 2018. But before we continue, here’s a brief reminder.
Essentially, header bidding gives publishers an opportunity to offer their inventory to multiple ad exchanges at the same time, before making ad calls to their servers.
Today we’ve reached another milestone implementing SpotX header bidding directly into the BridTV player.