According to ShareThis latest study on social behavior across various devices, sharing on mobile devices is notably more frequent than on desktops. People use iPhone more than any other mobile devices for social sharing. iPhone users prefer using Facebook for social sharing their content. The other popular social channels are Twitter and Pinterest. The top shared content categories on Facebook for iPhone users are Family & Parenting, Arts & Entertainment, Health, Technology, and Government. The conclusion is people engage more with social channels on devices which better support their activities and content consumption. ShareThis study shows that for desktop the usage of social networks grows from early morning ( 9 am ) till 3 pm. After 3 pm, the study shows desktop usage decreases. Around 5 pm, desktop usage climbs up again til 8 pm. (more…)
Based on second quarter 2015 earnings for Twitter and Facebook announced on Tuesday and Wednesday, 63% of Twitter users and 63% of Facebook users claim they follow them as a source for the latest news about events and issues. The difference is that 59% of Twitter users say they follow breaking news on Twitter, while only 31% of Facebook users say they to the same on Facebook.
Quick overview of the latest Facebook and Twitter stats:
Facebook is testing a new viewability metric for its video ads. This social network added a new option for advertisers to only pay once their video ads have played for at least 10 seconds. Advertisers could still choose between that model and the option to pay once their video ads come into view, or on a cost-per-view basis. Till now, this social network charged advertisers every time a video ad came into view on users feeds. But the on-screen presence of an ad didn’t always count as an active viewership because Facebook rates a view after a minimum 3 seconds of watch time. So if the user pauses an auto-play ad before this time frame, and most likely lose its focus on the ad, brands would still have to pay for the impression.
Facebook Advertisers will soon see major improvements inside of their ad interfaces, that will improve ad usability and searchability within an account. Facebook announced the enhancements of it’s two Facebook project’s – Facebook Ads Manager Improvements and Facebook Power Editor. The standard web interface for ads, Ads Manager, will become much more useful thanks to the inclusion of ad metrics in with the tool. This new modification will bring data directly into the same location where ads are being created. Power Editor, the advanced Facebook ad tool, will offer advertisers a larger layout with an edit pane for extra efficiency as well as enhanced search, which will allow for advertisers to have more working space for quicker ad editing. A “recently edited” and “recently uploaded” filter will also exist to keep recent updates within arm’s reach.
As from yesterday, Twitter announced all native videos, Vines, GIFs Vines and GIFs are enabled to play back automatically when they appear in a user’s Twitter feed. With this new Twitter video ability, users no longer have to tap videos or animated media for them to play. Twitter’s autoplay will be activated without audio when a video comes into view on the screen, the sound will be activated if a user clicks or taps on a video. Click-to-play option is still available. If Twitter users have issues with high data rates or low bandwidth on their devices, they can choose to opt out of auto-play within their account settings, and that way miss all the unexpected charges or slow performance.