According to ShareThis latest study on social behavior across various devices, sharing on mobile devices is notably more frequent than on desktops. People use iPhone more than any other mobile devices for social sharing. iPhone users prefer using Facebook for social sharing their content. The other popular social channels are Twitter and Pinterest. The top shared content categories on Facebook for iPhone users are Family & Parenting, Arts & Entertainment, Health, Technology, and Government. The conclusion is people engage more with social channels on devices which better support their activities and content consumption. ShareThis study shows that for desktop the usage of social networks grows from early morning ( 9 am ) till 3 pm. After 3 pm, the study shows desktop usage decreases. Around 5 pm, desktop usage climbs up again til 8 pm. (more…)
Based on second quarter 2015 earnings for Twitter and Facebook announced on Tuesday and Wednesday, 63% of Twitter users and 63% of Facebook users claim they follow them as a source for the latest news about events and issues. The difference is that 59% of Twitter users say they follow breaking news on Twitter, while only 31% of Facebook users say they to the same on Facebook.
Quick overview of the latest Facebook and Twitter stats:
Facebook is testing a new viewability metric for its video ads. This social network added a new option for advertisers to only pay once their video ads have played for at least 10 seconds. Advertisers could still choose between that model and the option to pay once their video ads come into view, or on a cost-per-view basis. Till now, this social network charged advertisers every time a video ad came into view on users feeds. But the on-screen presence of an ad didn’t always count as an active viewership because Facebook rates a view after a minimum 3 seconds of watch time. So if the user pauses an auto-play ad before this time frame, and most likely lose its focus on the ad, brands would still have to pay for the impression.
Facebook Advertisers will soon see major improvements inside of their ad interfaces, that will improve ad usability and searchability within an account. Facebook announced the enhancements of it’s two Facebook project’s – Facebook Ads Manager Improvements and Facebook Power Editor. The standard web interface for ads, Ads Manager, will become much more useful thanks to the inclusion of ad metrics in with the tool. This new modification will bring data directly into the same location where ads are being created. Power Editor, the advanced Facebook ad tool, will offer advertisers a larger layout with an edit pane for extra efficiency as well as enhanced search, which will allow for advertisers to have more working space for quicker ad editing. A “recently edited” and “recently uploaded” filter will also exist to keep recent updates within arm’s reach.
As from yesterday, Twitter announced all native videos, Vines, GIFs Vines and GIFs are enabled to play back automatically when they appear in a user’s Twitter feed. With this new Twitter video ability, users no longer have to tap videos or animated media for them to play. Twitter’s autoplay will be activated without audio when a video comes into view on the screen, the sound will be activated if a user clicks or taps on a video. Click-to-play option is still available. If Twitter users have issues with high data rates or low bandwidth on their devices, they can choose to opt out of auto-play within their account settings, and that way miss all the unexpected charges or slow performance.
This year will be the “prime time for social video”, according to eMarketer’s study, and its evaluations are that video ad revenue will grow to $7.7 billion in 2015, with year-over-year increase over 13.9% in 2018. This expansion may come from few factors, besides the popularity of video, one of them are new social video advertising solutions and the fact consumers love sharing content and interacting with each other on social media. The evidence of this is the latest Facebook report that shows users share 75% more videos on this platform than they did at this time last year, and US Facebook users share 94% more videos than they did in the same time period.
From now on, video clips on Instagram will have the ability to endlessly loop. Many advertisers are happy about new update as that will bring brands new chance to expose their ads and get as many views as possible. Users will choose to preload on Wi-Fi only to save mobile data (Instagram assures them that new looping feature will not eat up much more data than previous format) and there’s no way to disable auto-playing as you scroll down your feed, with pause button conveniently being replaced with the unmuted option only. This innovation brings Instagram closer to Vine’s, which 6-second videos are also designed to loop.
Since the 90’s, communication between people increased and dramatically changed. Back then many obstacles (distance, time..) sometimes could reduce or stop communication between people. Nowadays, there are no obstacles and people are given so many ways to communicate it’s getting hard not to be reached. You can be phoned on your mobile or home (what is that!?) line, emailed, texted, Skyped, poked or FB messaged, liked, tagged, Twitted, re-Twitted, bookmarked etc. Being able to reach out to anyone, at anytime and anywhere today is giving you a new way of doing your business. (more…)