The online video domination grows
Only a decade ago, after tailoring their video content, video creators were facing with just one problem – adjusting it to TV screens. Now it’s all about digital. The internet is quickly becoming a synonym for effective video marketing as it helps companies across the world to target their audience and proves to be a faster and more economical medium for promoting products and growing businesses. Around 40% of the world population has an internet connection. AOL’s sixth annual State of the Video Industry report shows spending on US digital video ads grew by 42% to $7.46 billion this year, and it’s expected to reach over $13B by 2019. Due to this new video industry state of play, marketers are more and more shifting their creatives from Tv to digital. Video makers have to keep in mind how to adopt their content to various types of devices and social platforms out there to get the video in front of as many eyeballs as possible. These are the new rules of distribution video content marketers are facing in the increasingly crowded world of online video.
Video content can serve you as a fantastic tool for increasing conversions on any website. Nowadays brands more than ever are using videos on landing pages and on other pages of their websites to keep visitors engaged and convince them to make a purchase. The impact video has on increasing visits on your web page proves the fact that posts with videos attract 3 times more inbound links than plain text posts. That is why video marketers need to make a good point while making a video that will be a part of their marketing strategy. Making a successful Video SEO Strategy is about attracting visitors with your video and making them stay on your website, and eventually converting them into your regular visitors. Here’s what to keep in mind if you want your video content to drive more search traffic to your own website: (more…)
Social media is an essential part of today’s marketing plans. Two main questions for beginners in social marketing are: how do you get started with your social media marketing strategy? and how can you be sure that your efforts on social are effective? To achieve success, every step of your social marketing promotion needs to be carefully planned. Keep notes and follow us. (more…)