Facebook’s News Feed Could Be “All Video” In Five Years
by | Jun 15, 2016 | Video Industry News | No Comments
Facebook video

Based on the predictions of Nicola Mendelsohn, Facebook VP’s, video content will be the most dominant form of content in your Facebook news feed in the future. She said Facebook users are posting more media-based status updates and less textual content. “If we look already, we’re seeing a year-on-year decline on text. We’re seeing a massive increase, as I’ve said, of both pictures and video. So I think, yeah, if I was having a bet, I would say … video, video, video,” she stated. According to the latest stats, 500 million users watch video on Facebook on a daily basis. Nicola Mendelsohn thinks that the main reason for the popularity of Facebook video is because video content offers a better way to tell stories compared to the other types of content.  

85% Of Facebook Video Is Watched Without Sound
by | May 18, 2016 | Video Industry News | No Comments
facebook video

According to various publishers, 85% of videos on Facebook are viewed without a sound. The latest data shows that Facebook videos are generating 8 billion views per day. Millennial news site Mic claims that 85% of its videos that last 30 second are watched without sound. This is not a coincidence, as Facebook has created a video ecosystem that does not require for users to watch a video with a sound to understand it. (more…)

2016 Social Media Image Sizes Cheat Sheet (Infographic)
by | May 17, 2016 | Editorial, Marketing, Social | 1 Comment
image size

Social media channels are one of the most favorite places people spend their free time when they want to be informed, amused, to have fun, or find out what are the hottest trends and topics nowadays. We have talked on and on about how important is to be properly presented on your social media profiles/pages and we will continue talking about it because building your brand name is one of the essential things you need to get in line if you want to gain credibility and leadership within your industry. (more…)

Twitter Ads Editor Is improving Functionality To support Ad Groups
by | Apr 20, 2016 | Video Industry News | No Comments

Twitter announced ad groups, a new tool which provides advertisers to have further control over how to spend their budgets and message different audiences. As one campaign can have many ad groups, and as ad groups can have many targeting criteria, the ad groups tool can help you better organize and optimize your campaign. With ad groups, advertisers can test different audiences, set promotion schedules, and find out which Tweets work best. This tool enables you to create, test, and measure several campaigns at the same time. Ad groups are available to all advertisers in the Ads editor tool section. (more…)

80% Of All Social Media Time Is Spent On Mobile Phones
by | Apr 7, 2016 | Video Industry News | No Comments
social media

According to the latest comScore’s report 1 in 5 minutes of all digital media time is spent on social sites or in social media applications on the desktop and personal computer. Around 80% of all social media time is spent on mobile. Younger consumers spend most of their time on Snapchat, Instagram, Tumblr, and Vine. This is very useful information for advertisers, especially the ones whose target group are youngsters. Facebook is the number one social network when we speak about time spent on social networks when it comes to Millennials. Those stats show Facebook can serve as a great tool for increasing users engagement, especially with youngsters. (more…)

Social Media Activities Have A Big Influence On Shopping Behavior
by | Mar 24, 2016 | Video Industry News | No Comments

According to PricewaterhouseCoopers research, 45% of digital buyers worldwide said that reading reviews, comments and feedback on social media influenced their digital shopping behavior. The study was conducted  based on the  22,618 digital buyers ages 18 and older. 45% of digital buyers said that reading reviews, comments and feedback on social media influenced their digital shopping behavior. Viewing ads, staying on top of current fashion and product trends and  purchasing products on social channel had a great impact on digital shopping behavior as well.

Read more: http://www.emarketer.com/Article.aspx?R=1013718 (more…)

Pre-roll for FaceBook Wall Feature
by | Feb 16, 2016 | Editorial, Monetization, Platform Updates, Social | No Comments

There has been a huge increase of video content consumption on Facebook. According to latest data, Facebook is now seeing 100 million hours of video watched daily.

“Video is an important part of the Facebook experience, and continuing to invest here is important for allowing people to share and consume some of the most engaging content,” stated Facebook co-founder and CEO Mark Zuckerberg. (more…)

2015 Best Times to Publish Content for Social Media Engagement
by | Jan 8, 2016 | Editorial, Marketing, Social | No Comments
Publish Content

10 years ago on 7% of the US population used one or more social networking sites. Nowadays of those who use the internet a massive majority of 76% of Americans use social media.

Because of the impact it has on modern population, social media is already one of the most important tools for online promotion. 86% of marketers believe that social media is important for their business, and around 84% of marketing professionals think social media can enhance relationships with existing customers.