10 years ago on 7% of the US population used one or more social networking sites. Nowadays of those who use the internet a massive majority of 76% of Americans use social media.
Because of the impact it has on modern population, social media is already one of the most important tools for online promotion. 86% of marketers believe that social media is important for their business, and around 84% of marketing professionals think social media can enhance relationships with existing customers.
The CMI’s latest B2C Content Marketing Report shows the majority of the surveyed B2C marketers are distributing their content on Facebook though only 66% finds the platform effective. Due to this report marketers are mostly using seven social media platforms to promote their content. Facebook is definitely the most popular among marketers, as 94% B2C content marketers listed Facebook as the social media platform they used the most to distribute content. Stats show 83% of marketers use Twitter for distributing their content while only 50% said it was effective. The Report shows 77% of marketers use YouTube while 76% take advantage of LinkedIn to promote their content. During this year for the first time in the report’s history, promoted posts, social ads and search engine marketing were more frequently used than offline promotions for paid distribution methods. (more…)
Social media is an essential part of today’s marketing plans. Two main questions for beginners in social marketing are: how do you get started with your social media marketing strategy? and how can you be sure that your efforts on social are effective? To achieve success, every step of your social marketing promotion needs to be carefully planned. Keep notes and follow us. (more…)
Video content shared on Facebook may serve you as a great call-to-action button when it comes to engaging, informing and attracting your audience. And now more than ever, as the latest stats show, Facebook video views continue to rise, and many industry experts predict it will outgrow YouTube. Although YouTube is still the clear leader in video sharing, delivering 3 trillion video views during 2015, Facebook is catching up, with a 2 trillion views this year.
It looks like Facebook is doing their best to make it a #1 video share platform. And they have the traffic to support it. We need not talk about the obvious potential for your business. Instead let’s talk about what you can do to best leverage Facebook’s video potential. (more…)
Remember the videos or commercials that you couldn’t stop talking about, that were stuck in your memory for a long time? Was it the one that made you smile, or the one that made you sad, or breathless, or the one that brought back some of your memories? All of those have one thing in common, they affected your emotions. Using emotions while creating a video, videomakers can evoke specific reactions through their choice of words, audio, and visuals. Emotions can lead viewers to take action, but they can also motivate the viewer to share the video with others that way strengthening the video’s persuasive potential. People are easily inspired to act when they get emotional, whether they’ve arrived in this state on their own, or because they’ve been exposed to any kind of emotional content because of their basic need to feel something and social sharing networks are the places where they get this little thrill. (more…)
A Facebook page can be a great free marketing tool for promoting your businesses. These pages let businesses identify themselves in an interactive way, by sharing links, images and posts. While publishing content on Facebook, publishers can advertise their work in front of a large audience as this social network is getting more popular.
Videos can play a great role in any brand’s marketing strategy
Video content may serve you as a great call-to-action button when it comes to engaging and attracting your audience. Check out the latest stats which prove the benefit of sharing your video content on Facebook:
Hi there folks!
Now, this is a great news and we are so excited to announce our Brid.Tv improved sharing capabilities that enable our publishers to fully enjoy social sharing potential with Brid.Tv player.
Having in mind the constant domination of Facebook, our Brid team has added support for In-wall Facebook video player display. Now, whenever you share your player on Facebook, the Brid player will embed directly in your Facebook wall and playback with your branded skin! Due to the way we implemented this feature, it is available to both our standard and premium plan users!
Being a creator of successful blogs is not an easy task. First of all, you need to update your blog regularly, constantly post about a specific subject (from a myriad of angles), and, of course, most importantly, make quality content. At some point, you’ll have to figure out how to make your blog profitable. You need to find a topic that interests you and your target audience, to update and inform yourself and think about the best way to distribute valuable information to others. Your blog needs to benefit your subscribers (make their lives easier, solve their problems), advertisers and you. So it’s not just about making a good blog post, it’s about finding a perfect balance and joining those tree interests- of your fans, your advertisers and you. Here are some tips how to make your blog more popular: (more…)
Many marketers think that the key, to building a successful viral video marketing campaign, lies only in two simple steps – creating a memorable video content and sharing it with social media. But the fact that users upload 100 hours of video to YouTube every 60 seconds and share more than 4.75 billion pieces of content on Facebook every 24 hours shows that the chances of breaking through to a wider audience via social networks is becoming more difficult each day.(1) So if you want real results, that is not enough, you need to have a clear strategy, to think ahead and that way create the best possible outcome.
Here are some tips that will help your video go viral:
1.Make a video with strong video engagement
To really think ahead and to expect your video to do well, you have to figure out what kind of impact you want your video to have on the viewers. For example, back in 2012, Dumb Ways To Die announcement campaign by Metro Trains in Melbourne, Australia became a viral sensation. Why was it so successful? (more…)
Facebook started as a social platform that was intended to serve people mostly for connecting with friends and families, catching up with the distant relatives and sharing the common life stories. Very fast it grew up to be much more than a simple way of connection and its news feed started to evolve into a very complex tool for many media offerings.
From pictures, news, articles, and videos, people seem to share almost everything on Facebook (more of that here). Videos were an especially strong part of Facebook in 2014 and everything implies that 2015 will be even stronger in the video department.