New Social Video And Social Media Marketing Trends in 2016
by | May 5, 2016 | Editorial, Marketing, Social | No Comments
social video

Many things have changed in the previous couple of months in the social media sphere and in the sphere of the online video industry as well. Michael Stelzner, Founder and CEO of Social Media Examiner and creator of Social Media Marketing World, in his keynote in front of 3,000 attendees on the Social Media Marketing World event, discovered data that he and his team gathered about new trends in the social media marketing sphere.  Based on it let’s try and summarize new trends, help marketers grasp the social media moment and explore new video marketing possibilities that are coming with it. (more…)

Pre-roll for FaceBook Wall Feature
by | Feb 16, 2016 | Editorial, Monetization, Platform Updates, Social | No Comments
Pre-roll

There has been a huge increase of video content consumption on Facebook. According to latest data, Facebook is now seeing 100 million hours of video watched daily.

“Video is an important part of the Facebook experience, and continuing to invest here is important for allowing people to share and consume some of the most engaging content,” stated Facebook co-founder and CEO Mark Zuckerberg. (more…)

2015 Best Times to Publish Content for Social Media Engagement
by | Jan 8, 2016 | Editorial, Marketing, Social | No Comments
Publish Content

10 years ago on 7% of the US population used one or more social networking sites. Nowadays of those who use the internet a massive majority of 76% of Americans use social media.

Because of the impact it has on modern population, social media is already one of the most important tools for online promotion. 86% of marketers believe that social media is important for their business, and around 84% of marketing professionals think social media can enhance relationships with existing customers.
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Your Social Media Marketing Plan From Scratch
by | Oct 5, 2015 | Editorial, Marketing, Social | No Comments
Social Media

Social media is an essential part of today’s marketing plans. Two main questions for beginners in social marketing are: how do you get started with your social media marketing strategy? and how can you be sure that your efforts on social are effective? To achieve success, every step of  your social marketing promotion needs to be carefully planned. Keep notes and follow us. (more…)

How To Use Facebook Video To Drive Business Results
by | Aug 11, 2015 | Editorial, Social | No Comments
facebook video

Video content shared on Facebook may serve you as a great call-to-action button when it comes to engaging, informing and attracting your audience. And now more than ever, as the latest stats show, Facebook video views continue to rise, and many industry experts predict it will outgrow YouTube. Although YouTube is still the clear leader in video sharing, delivering 3 trillion video views during 2015, Facebook is catching up, with a 2 trillion views this year.

It looks like Facebook is doing their best to make it a #1 video share platform. And they have the traffic to support it. We need not talk about the obvious potential for your business. Instead let’s talk about what you can do to best leverage Facebook’s video potential. (more…)

The Power of Emotion in Video Marketing
by | Jul 10, 2015 | Editorial, Marketing | No Comments
emotion

Remember the videos or commercials that you couldn’t stop talking about, that were stuck in your memory for a long time? Was it the one that made you smile, or the one that made you sad, or breathless, or the one that brought back some of your memories? All of those have one thing in common, they affected your emotions. Using emotions while creating a video, videomakers can evoke specific reactions through their choice of words, audio, and visuals. Emotions can lead viewers to take action, but they can also motivate the viewer to share the video with others that way strengthening the video’s persuasive potential. People are easily inspired to act when they get emotional, whether they’ve arrived in this state on their own, or because they’ve been exposed to any kind of emotional content because of their basic need to feel something and social sharing networks are the places where they get this little thrill. (more…)