Video marketing has become the center of attention of all popular social networking websites ever since Facebook began selling autoplay video advertising in 2014. People are spending a great amount of their free time on social networks, which is the main reason why marketers are looking that way.
According to various publishers, 85% of videos on Facebook are viewed without a sound. The latest data shows that Facebook videos are generating 8 billion views per day. Millennial news site Mic claims that 85% of its videos that last 30 second are watched without sound. This is not a coincidence, as Facebook has created a video ecosystem that does not require for users to watch a video with a sound to understand it. (more…)
Many things have changed in the previous couple of months in the social media sphere and in the sphere of the online video industry as well. Michael Stelzner, Founder and CEO of Social Media Examiner and creator of Social Media Marketing World, in his keynote in front of 3,000 attendees on the Social Media Marketing World event, discovered data that he and his team gathered about new trends in the social media marketing sphere. Based on it let’s try and summarize new trends, help marketers grasp the social media moment and explore new video marketing possibilities that are coming with it. (more…)
In our second part about social media myths, we’ll concentrate on the most popular social media channels Facebook, Twitter and Instagram and how to avoid those common mistakes marketers can make mislead by them. (more…)
Social media can serve you as a great tool to exchange information with your users and fans, to enable communication among the users, and give your fans a way to share valuable pieces of information and ideas in virtual networks and communities. (more…)
The number of brands that use video content marketing strategy has definitely increased. Currently 87% of online content such as blogs, articles and images is in the form of a video. According to Cisco, by 2017, video will account for 69% of all consumer internet traffic. (more…)
There has been a huge increase of video content consumption on Facebook. According to latest data, Facebook is now seeing 100 million hours of video watched daily.
“Video is an important part of the Facebook experience, and continuing to invest here is important for allowing people to share and consume some of the most engaging content,” stated Facebook co-founder and CEO Mark Zuckerberg. (more…)
According to latest data, Facebook is now seeing 100 million hours of video watched daily. “Video is an important part of the Facebook experience, and continuing to invest here is important for allowing people to share and consume some of the most engaging content,” stated Facebook co-founder and CEO Mark Zuckerberg. According to Zuckerberg, Facebook is working on a “dedicated place” for people who are visiting this social media site only to watch videos. Zuckerberg stated that Facebook also boasted video ad views, calling out Microsoft Xbox on its use of Facebook and Instagram videos for the Halo 5 launch. (more…)
Videospot research has evaluated the success of video ads based on their publicly displayed views, likes, comments, and shares. They have analysed pages from national brands, media companies, and local business. According to this research, here are the top 3 Facebook video ad formats for 2016: (more…)
Kenshoo management platform stats show global search ad spend in Q4 2015 rose 8% compared to the previous year, while social advertising jumped 50% year over year among advertisers using this platform. According to these stats, the increases in social advertising are thanks to Facebook dynamic product ads, more available inventory on Instagram and higher CPC’s driven by new objective-based bidding strategies. The report shows that mobile took the lead in growth in both search and social, accounting for approximately all of the spending growth in search and social advertising in the last quarter of 2015. (more…)