Video marketing has become the center of attention of all popular social networking websites ever since Facebook began selling autoplay video advertising in 2014. People are spending a great amount of their free time on social networks, which is the main reason why marketers are looking that way.
According to various publishers, 85% of videos on Facebook are viewed without a sound. The latest data shows that Facebook videos are generating 8 billion views per day. Millennial news site Mic claims that 85% of its videos that last 30 second are watched without sound. This is not a coincidence, as Facebook has created a video ecosystem that does not require for users to watch a video with a sound to understand it. (more…)
Many things have changed in the previous couple of months in the social media sphere and in the sphere of the online video industry as well. Michael Stelzner, Founder and CEO of Social Media Examiner and creator of Social Media Marketing World, in his keynote in front of 3,000 attendees on the Social Media Marketing World event, discovered data that he and his team gathered about new trends in the social media marketing sphere. Based on it let’s try and summarize new trends, help marketers grasp the social media moment and explore new video marketing possibilities that are coming with it. (more…)
In our second part about social media myths, we’ll concentrate on the most popular social media channels Facebook, Twitter and Instagram and how to avoid those common mistakes marketers can make mislead by them. (more…)
Social media can serve you as a great tool to exchange information with your users and fans, to enable communication among the users, and give your fans a way to share valuable pieces of information and ideas in virtual networks and communities. (more…)