With 52% of marketing professionals worldwide naming video as the type of content with best ROI the main question now is what are the best places to submit your video content to? These are the search engines you should take in consideration when you’re about to submit a video. For some you have heard. Others you will heard about. They all have the traffic for your videos.
Google – the undisputed number one search engine in the world. Though Google tends to serve YouTube results for video first, research results on Google and YouTube are not the same, so when you search a video the best thing is to use both to find the what u are looking for.
Facebook is testing a new “Watch Later” button, a little tab that allows users to point out a video they want to watch at a later time. The Watch Later tab will be suitable for desktop viewers as an overlay positioned in the upper right corner. This feature may benefit Facebook in the “struggle” against YouTube, as this new playing option can make users stay longer on site and it can provide the possibility to come back later to watch the flagged video when they want to. The new improvement will give advertisers one more reason to keep Facebook video in the top of their mind. One thing’s for sure, this new option will definitely provide Facebook users a chance to engage with more of the video content posted by their friends and others they follow on this social network. (more…)
According to the ShareThis news report, Facebook overtook Pinterest, Twitter, and Reddit in terms of social sharing activity during the 4Q of last year, gaining the amazing 81% of shares. ShareThis, which study analyzed sharing behavior of more than 2 million U.S. consumers, found that during the fourth quarter of last year, the percentage of social shares that came from Facebook rose 8.2 percent compared to the last January’s results. Unlike Facebook, sharing activity on Twitter declined 3 percent, and on Pinterest 0.6 percent.
Read more: http://www.clickz.com/clickz/news/2391405/facebook-dominates-social-sharing-while-twitter-pinterest-and-reddit-decline
From now on, video clips on Instagram will have the ability to endlessly loop. Many advertisers are happy about new update as that will bring brands new chance to expose their ads and get as many views as possible. Users will choose to preload on Wi-Fi only to save mobile data (Instagram assures them that new looping feature will not eat up much more data than previous format) and there’s no way to disable auto-playing as you scroll down your feed, with pause button conveniently being replaced with the unmuted option only. This innovation brings Instagram closer to Vine’s, which 6-second videos are also designed to loop.
Read more: http://www.theverge.com/2015/2/4/7976043/instagram-video-auto-play-looping-update
Here’s one more social sharing opportunity for all video advertisers out there – they will get the chance to share their video content on Twitter. For a few days now users will get a chance to record, edit and share videos (30 second duration) using the Twitter app suitable for iPhone and Android mobile devices. One more thing that will be on the menu is a private group messaging feature, which provides conversation only between selected users in a group that is not visible to the public.
After Facebook, now Twitter is joining the race for the all-important user’s video views and things are becoming ever so heated in the online video publishing. And 2015 just started!
Read more: https://blog.twitter.com/2015/now-on-twitter-group-direct-messages-and-mobile-video-capture
Stats show that over the past year people are uploading and watching videos on Facebook more than ever, the exact figure is 75% more than a year ago. This is becoming a tradition, especially in U.S. where people are posting 94% more social sharing videos to the social network. One more interesting fact – the number of videos in people’s news feeds has increased by 360%, when we take in consideration last year’s results.
Read more: http://adage.com/article/digital/facebook-users-posting-75-videos-year/296482/
Many marketers think that the key, to building a successful viral video marketing campaign, lies only in two simple steps – creating a memorable video content and sharing it with social media. But the fact that users upload 100 hours of video to YouTube every 60 seconds and share more than 4.75 billion pieces of content on Facebook every 24 hours shows that the chances of breaking through to a wider audience via social networks is becoming more difficult each day.(1) So if you want real results, that is not enough, you need to have a clear strategy, to think ahead and that way create the best possible outcome.
Here are some tips that will help your video go viral:
1.Make a video with strong video engagement
To really think ahead and to expect your video to do well, you have to figure out what kind of impact you want your video to have on the viewers. For example, back in 2012, Dumb Ways To Die announcement campaign by Metro Trains in Melbourne, Australia became a viral sensation. Why was it so successful? (more…)
Since the 90’s, communication between people increased and dramatically changed. Back then many obstacles (distance, time..) sometimes could reduce or stop communication between people. Nowadays, there are no obstacles and people are given so many ways to communicate it’s getting hard not to be reached. You can be phoned on your mobile or home (what is that!?) line, emailed, texted, Skyped, poked or FB messaged, liked, tagged, Twitted, re-Twitted, bookmarked etc. Being able to reach out to anyone, at anytime and anywhere today is giving you a new way of doing your business. (more…)