By now we all know video content has superpowers! There is no doubt video is a great branding tool, engagement tool, education tool, communication tool, marketing tool etc. However, one of the biggest problems marketers face today is what type of video should they be using to convey a message that would be appealing to their audience.
Being a video platform has its perks. One of the perks is being able to measure how different type of videos perform for our publishers. Undoubtedly you already took necessary steps to understand your audience and your creatives are in place. Now it’s time to decide which type of video will work the best.