August 2, 2017

VAST and VPAID support: All Video Ad Formats For Your Videos Via BridTv

For most online publishers choosing the right video player is of the utmost importance. The right player covers your video ad needs and effectively manages your videos and ad network. Seeing as video is one of the best advertising mediums right now, understanding the basics will help you leverage the capabilities and the limitations of video advertising.
June 16, 2015

How to Create Effective Pre-Roll Video Ads

Pre-roll video ads are the second most irritating form of online advertising behind the dreadful pop up. I know I have, and I guess you did too, skip, tone mute or simply turned off a page due to one of those annoying pre-rolls, so the latest info that pre-rolls have a 94% skip rate and miserable overall approval of 20% comes as no surprise to me. What does come as surprise is that advertisers are neglecting the simple truth about pre-rolls: they are/can be fun, informative and/or entertaining, and can be great for raising awareness, brand recognition, driving traffic, and […]
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