August 5, 2015

What Makes Effective Overlay Ad?

We’ve touched a bit the subject of ads in our How To Create Effective Pre-Roll Ads. It seams only natural to try to explain what makes an effective overlay ad now? Overlay ads were created when the effectiveness of video pre-roll, mid-roll, and post-roll ads was brought to questione so advertisers came up with new advertising concept. An “ad overlay” is a small, semi-transparent overlay across the top or the bottom third of the video – usually as text or static image. An ad overlay essentially provides advertisers with the opportunity to place traditional banner advertising inside streamed video. That […]
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