Revenues for premium OTT services are expected to increase from 2014’s high of $4 billion to between $8 billion and $12 billion in 2018, according to a new report from London-based research firm MTM and commissioned by Ooyala and Vindicia. Premium OTT services, referred to this study, include providers and subscription video on demand such as OTT giant Netflix, service HBO Now, and provider WWE Network. But this OTT market segment will face a number of challenges as more companies are appearing in the market that could represent a future threat to them. Due to these threats, this study points out that Netflix spent less than $2 billion on content in 2012, but will spend well over $3 billion in 2015. (more…)
Remember the videos or commercials that you couldn’t stop talking about, that were stuck in your memory for a long time? Was it the one that made you smile, or the one that made you sad, or breathless, or the one that brought back some of your memories? All of those have one thing in common, they affected your emotions. Using emotions while creating a video, videomakers can evoke specific reactions through their choice of words, audio, and visuals. Emotions can lead viewers to take action, but they can also motivate the viewer to share the video with others that way strengthening the video’s persuasive potential. People are easily inspired to act when they get emotional, whether they’ve arrived in this state on their own, or because they’ve been exposed to any kind of emotional content because of their basic need to feel something and social sharing networks are the places where they get this little thrill. (more…)
As from yesterday, Twitter announced all native videos, Vines, GIFs Vines and GIFs are enabled to play back automatically when they appear in a user’s Twitter feed. With this new Twitter video ability, users no longer have to tap videos or animated media for them to play. Twitter’s autoplay will be activated without audio when a video comes into view on the screen, the sound will be activated if a user clicks or taps on a video. Click-to-play option is still available. If Twitter users have issues with high data rates or low bandwidth on their devices, they can choose to opt out of auto-play within their account settings, and that way miss all the unexpected charges or slow performance.
By 2019, 80% of all IP traffic will be video, Cisco predicts. This figure represents a 13% growth compared to 2014 when the video took up about 67% of the IP-based traffic, show the stats from Cisco’s 2015 Visual Networking Index. The United States and China are expected to be the highest traffic-generating countries, at 45.7 exabytes and 21.9 exabytes per month. Cisco report shows internet video traffic will rise to 105 exabytes per month worldwide, which represents 4X increase between 2014 and 2019. Cisco predicts that by 2019, there will be 3.9 billion global Internet users, and about 24 billion networked devices and connections, up from 14 billion in 2014. The average fixed broadband connection speed is expected to increase 2.2-fold, from 20.3 Mbps in 2014 to 42.5 Mbps by 2019.
Brid’s YouTube syndication provides our Premium plan partners an option to easily export any video they add into Brid automatically to their YouTube account and channel. Once you have activated this feature you can easily syndicate your video content to your YouTube channel in Brid by using your Google YouTube login account. We use the OAuth 2.0 protocol to authorize Brid users to publish videos to YouTube. Brid’s YouTube syndication is “one-way” – that means your settings and content in Brid are pushed to YouTube, but the same rule doesn’t apply for Youtube, settings and content on YouTube are not dragged into Brid.
When you authorize YouTube syndication for one of your Google accounts you can’t change the Google account used. (more…)
The latest Twitter report shows 90% of Twitter videos are being watched on a tablet or smartphone, and around 70% of Twitter users watch videos found in their feed. Twitter state’s that native video can drive 2.5X more as many replies and 3X as many retweets than any third-party video shared on this social network service. According to this report, 50% of users spend their time on Twitter watching sports clips and TV shows, while 64% watch breaking news. As video content is becoming more popular on Twitter, advertisers should consider the importance of Twitter while creating their video marketing campaigns.
When it comes to creating a blog or a website, and making it popular, there is a strong correlation between those brands who produce the most videos and those who get the most views. When brands use photos and videos in combination with written posts, they will surely create more attractive content and give their users a richer material about the subject they want to talk about. Many experts give advantage to video content over written posts, because video form is mobile, dynamic, shareable, and it can be far more engaging than standard text-driven marketing.
All Global brands have a YouTube channel, and no wonder as YouTube has 1 billion users, and 300 hours of video are uploaded to YouTube every minute. But if you’re a start-up video publisher and have a Youtube channel you should think twice before publishing your videos on YouTube exclusively, as YouTube takes 45% of all your ad fees and controls all aspects of monetization for you. (more…)
All the major social video platforms don’t agree on how to count video views, according to a survey done by Marketing Land. For Facebook and Instagram, 3 seconds duration of watching a video is considered a view. YouTube counts a video view after a user has watched a video for 30 seconds. Although Instagram uses the same 3-second Facebook standard to count views, Instagram video also loops automatically while a video post remains on users’ screens, so instead of total total video views, the stat Instagram sends to advertisers is views by “unique users.” A Twitter video view is counted when a user clicks on a video within a tweet. See here how you can TWEET your video inside of Twitter With BridTv online video player.
Snapchat created a new way to bring in some advertising revenue. The app will now start charging companies placing a video ad on its Discover branded content distribution platform, 2 cents for each view, played between between articles on the platform. Snapchat’s new ad product, dubbed Two Pennies, will give marketers ten-second time slots for their video ads, and charge the brands two cents when the clips are viewed. Snapchat ads on Discover at the present time bring in a reported $100 cost per thousand views. Many experts believe the new video ad offering could help Snapchat bring in the dough. How will everything pan out? We’ll just have to wait and see.
According to the IAB Original Digital Video Consumer Study, one in four U.S. adults tune into original digital video programming at least once a month. The number of Americans who watch online video at least once monthly, increased year-over-year, up 13% from 52 million. IAB revealed that 53% of cord-cutter respondents and 63% of cord-never respondents said original video content was “very” or “somewhat” important in deciding to avoid pay-TV. 43% of cord-cutters and cord-nevers found ads on streaming video platforms “fun” or “more interesting” than those on traditional television. Experts suggest brands and media buyers need to be aware of the growth in popularity of original digital video and consider the variety of screens where this content is consumed. IAB surveyed around 1,900 U.S. residents over the age of 18 from April 7-14, 2015.