By now online video should be one of your top marketing tools for engagement, creating leads, branding and traffic. We always say it’s never to late to jump into the wagon. If you’re not convinced yet maybe this study will change your mind. 92% watch videos online every day and 88% watch more video now than they did a year ago! And video is watched everywhere on every screen. In fact much more on mobile than your desktop/laptop computers.
StreamingMedia.com brings Limelight Networks biannual State of Online Video report with very interesting data. Quick example: if a video buffers three times, 78% of the audience clicks away. Buffering is singled out as the biggest online video frustration viewers are dealing with. Quality of the video is at close second. Judging by this report, much as with web design trends, having a reliable and speedy video player is the crucial for future businesses. What more, even though we all know and expect video to become main engagement tool for businesses it seams video is getting ground faster then predicted.
According to the latest Global Video Index stats, which draw insights from more than 3.5 billion video analytic events per day from 220 million viewers across the world, based on customers who visit on more days each month — at least seven days per month but typically many more — and made more frequent visits each day than an “average” customer.
Content creation is brimming with direct-to-consumer opportunities, and there are innovate content creation tools on hand, as a great number of businesses turn towards online video. Meanwhile this year has brought essential tools for live streaming – Facebook Live, Snapchat Stories and prior to that, Vine.
The efficiency of video player depends on a video platform behind it. Video platform should provide many video options ( such as encoding, streaming, customization of your video player, management of your video content, video monetization, servicing you video ads). Besides the basic options, every platform should offer …. well, a little extra that could significantly influence users video marketing success.
A quick overview of the stories that matter in the world of video content marketing during the last week from April 18th to April 25th, 2016. Inspiring stories, tips and tricks you should/could use to grow your business. Check them out.
According to Ascend2’s report, 85% of conducted companies think video marketing is a very useful strategy. Video marketing is rated as highly successful with 25% of companies, other 60% stated video marketing can be relatively successful. Due to this report, the most important goals achieved with a video marketing strategy is the expansion of brand awareness, the increase of online engagement and leads generated. 48% of surveyed companies have stated that the biggest obstacle to video marketing success is when they don’t have an effective strategy. The respondents were US and international marketing, sales and business professionals. Around 50% of the marketers stated customer testimonials, the explainer or tutorial videos, and demonstration videos are the most effective types of video content that can be used in a marketing strategy. (more…)
The new Alliance for Open Media seeks to create new online video compression technology by 2016 or 2017 designed to make better use of the networks that deliver online video to smartphones, computers, streaming-media devices, video game consoles and TVs. Improving video compression is a ceaseless activity, but what’s different this time is the motive behind the alliance — the desire to sidestep a patent-licensing minefield that afflicted what for years looked like the best next-generation video compression technology — and the range of players involved. The fact that this time Microsoft is on the same side as Google and Mozilla means the technology has a greater chance of succeeding.
Read more: http://www.cnet.com/news/tech-giants-join-forces-to-hasten-high-quality-online-video/
Let’s review all improvements our platform has made through the past year. The entire Brid.Tv online video platform still requires no contracts, no obligations and it’s still entirely free for the webmaster to start using from day one, which represents a whole new webmaster-friendly approach in the field of enterprise-level online video platforms. It’s an enterprise-level service for no costs whatsoever, tailored towards the big boys as much as the smaller sites.
The player we offer with this service is now cutting-edge HTML5 tech, highly modular and modifiable in the sense that we can tailor its design to fit the webmaster’s website perfectly. It has extremely fast loading times and that it’s fully hosted on Amazon Cloud. Brid.tv provides to all the webmasters out there a robust and feature-rich turn-key solution to post their videos online and monetize them the way they want to. (more…)
Facebook is testing a new “Watch Later” button, a little tab that allows users to point out a video they want to watch at a later time. The Watch Later tab will be suitable for desktop viewers as an overlay positioned in the upper right corner. This feature may benefit Facebook in the “struggle” against YouTube, as this new playing option can make users stay longer on site and it can provide the possibility to come back later to watch the flagged video when they want to. The new improvement will give advertisers one more reason to keep Facebook video in the top of their mind. One thing’s for sure, this new option will definitely provide Facebook users a chance to engage with more of the video content posted by their friends and others they follow on this social network. (more…)