These days it seems inconceivable to formulate a proper digital marketing strategy without the inclusion of video. Creating video content and using it for marketing purposes has indeed become an integral part of any business plan. For many years, marketers, business and product salesman have had difficulties pushing their brands out the door and getting them to the consumer.
September 2016 Update: Video and mobile! By now we all know that video is the key way for people to get their kicks on the Internet and video content marketing is here to stay. So, Cisco’s findings have shown that by 2020 video will account for 82 percent of all Internet traffic while mobile traffic will exceed PC and that should not come as a surprise. It should rather come as a warning, if you haven’t joined the video/mobile game already, you should do so immediately.
BridTV Player Adopting New Streaming Protocols Support (HLS and MPEG-DASH) & New Ad Tag Waterfall Feature For Pre-Rolls
Another day another new feature release for the Brid.Tv player and CMS. As video marketing trends are rapidly changing, and our clients request for delivering a valuable video content are multiplying, we decided to stay in touch with those requests and try to give our best to make their desires become their reality by making a couple of tweaks on our player.
With new payment plans our goal is to evolve as a service, according to our publishers needs, and offer each publisher a possibility to find the most suitable option. Regardless of the changes made we still are the ONLY online video platform on the market which offers with our player UNLIMITED usage of VAST/VPAID ads with our player – unlimited ad calls!
All plans have few features in common: they offer unlimited storage, unlimited encoding and many other features, like customizable skins, ad calls, VAST 3 and VPAID 2 support, HTML5 and Flesh support and others. (more…)
The end of the year is a great time to wrap up what you have done so far, check what’s being working for you in a year behind you and prepare your digital marketing strategy for a year ahead of you. As blueprint for your 2016 digital marketing strategy takes shape I thought about presenting you with what’s currently in focus of most marketers and spread out some predictions for the year 2016. Take the time over the holiday season to do the research and plan where your focus should be in next year and focus is, believe me, what you’ll be needing the most.
Marketing has changed drastically over the past couple years and will continue to change as the buyer’s/visitors/prospects habit’s change and new technologies rise. As marketers we need to evolve and adapt. However, quality branding, creative content creation and knowing and understanding your target audience behavior and hangouts are still at the core of any real marketing strategy.