These days it seems inconceivable to formulate a proper digital marketing strategy without the inclusion of video. Creating video content and using it for marketing purposes has indeed become an integral part of any business plan. For many years, marketers, business and product salesman have had difficulties pushing their brands out the door and getting them to the consumer.
September 2016 Update: Video and mobile! By now we all know that video is the key way for people to get their kicks on the Internet and video content marketing is here to stay. So, Cisco’s findings have shown that by 2020 video will account for 82 percent of all Internet traffic while mobile traffic will exceed PC and that should not come as a surprise. It should rather come as a warning, if you haven’t joined the video/mobile game already, you should do so immediately.
Another day another new feature release for the Brid.Tv player and CMS. As video marketing trends are rapidly changing, and our clients request for delivering a valuable video content are multiplying, we decided to stay in touch with those requests and try to give our best to make their desires become their reality by making a couple of tweaks on our player.
With new payment plans our goal is to evolve as a service, according to our publishers needs, and offer each publisher a possibility to find the most suitable option. Regardless of the changes made we still are the ONLY online video platform on the market which offers with our player UNLIMITED usage of VAST/VPAID ads with our player – unlimited ad calls!
All plans have few features in common: they offer unlimited storage, unlimited encoding and many other features, like customizable skins, ad calls, VAST 3 and VPAID 2 support, HTML5 and Flesh support and others. (more…)
The end of the year is a great time to wrap up what you have done so far, check what’s being working for you in a year behind you and prepare your digital marketing strategy for a year ahead of you. As blueprint for your 2016 digital marketing strategy takes shape I thought about presenting you with what’s currently in focus of most marketers and spread out some predictions for the year 2016. Take the time over the holiday season to do the research and plan where your focus should be in next year and focus is, believe me, what you’ll be needing the most.
Marketing has changed drastically over the past couple years and will continue to change as the buyer’s/visitors/prospects habit’s change and new technologies rise. As marketers we need to evolve and adapt. However, quality branding, creative content creation and knowing and understanding your target audience behavior and hangouts are still at the core of any real marketing strategy.
It has never been a better time to sign for the BridTv player, the one true future of free video publishing. Brid.tv, as an enterprise-level free online video platform and player solution, provides delivery of your video content directly to any device (both mobile or desktop) faster than before, and (with our new features) make their video experience one of a kind. Using modern technology, BridTv creates an excellent and unique experience for our users. Our publishers are able to enjoy a real level-up in performance and smoothness like they could only expect from the most expensive enterprise video platforms on the market. Sign up with us and enjoy all the benefits of the Brid online video player. After creating an account you can start adding sites to our CMS with a few simple steps:
The online video domination grows
Only a decade ago, after tailoring their video content, video creators were facing with just one problem – adjusting it to TV screens. Now it’s all about digital. The internet is quickly becoming a synonym for effective video marketing as it helps companies across the world to target their audience and proves to be a faster and more economical medium for promoting products and growing businesses. Around 40% of the world population has an internet connection. AOL’s sixth annual State of the Video Industry report shows spending on US digital video ads grew by 42% to $7.46 billion this year, and it’s expected to reach over $13B by 2019. Due to this new video industry state of play, marketers are more and more shifting their creatives from Tv to digital. Video makers have to keep in mind how to adopt their content to various types of devices and social platforms out there to get the video in front of as many eyeballs as possible. These are the new rules of distribution video content marketers are facing in the increasingly crowded world of online video.
Snapchat has generated 6 billion daily video views, which is 3X more since May. On of the most important benefits Snapchat has for all the video makers out there is its ability to tap into hard-to-reach demographics, as more than 60% of 13 to 34-year-old US smartphone owners consume the service, which is available only on mobile devices. Stats show that the platform is expected to generate $100 million annually. Those figures sound promising since the platform is still very much in its early experimental stage. For now, most video on Snapchat isn’t monetised.
There are lots of things you need to take in consideration when publishing your video content. One of these is that you only get one chance to make a memorable and unforgettable first impression and successfully brand your product. Products interact with its consumer audience through design, logo, and messaging. If done well, product branding can provide a long term connection throughout the life of the product. Many companies nowadays have their creative teams working together in branding it’s video product. (more…)
Let’s review all improvements our platform has made through the past year. The entire Brid.Tv online video platform still requires no contracts, no obligations and it’s still entirely free for the webmaster to start using from day one, which represents a whole new webmaster-friendly approach in the field of enterprise-level online video platforms. It’s an enterprise-level service for no costs whatsoever, tailored towards the big boys as much as the smaller sites.
The player we offer with this service is now cutting-edge HTML5 tech, highly modular and modifiable in the sense that we can tailor its design to fit the webmaster’s website perfectly. It has extremely fast loading times and that it’s fully hosted on Amazon Cloud. Brid.tv provides to all the webmasters out there a robust and feature-rich turn-key solution to post their videos online and monetize them the way they want to. (more…)