There are so many things going on the ever-evolving world of video content marketing. This is a selection of the hottest stories we picked up during the previous week. From social media marketing, over latest SEO findings to strait up video content marketing. These are the inspiring scoops, most of which offer cool tips and tricks you can use to grow your e-business. Check them out! (more…)
The number of brands that use video content marketing strategy has definitely increased. Currently 87% of online content such as blogs, articles and images is in the form of a video. According to Cisco, by 2017, video will account for 69% of all consumer internet traffic. (more…)
Video can serve as a great supplement to whatever marketing strategy you’ve defined for promoting your company’s website. Stats show almost 70% of B2B marketers claim that video converts better than any other medium online, and 82% of B2B marketers reported success with video marketing initiatives. There are lots of options how you can use you video to increase the chances that people end up at your website and essentially become leads. It’s advisable to create video content in which people will be interested in and make it easily reachable. Here are some extra tips that can help you out: (more…)
Content marketing is becoming the essence of marketing departments across the world. Latest stats show that companies spent around $118 billion on content marketing in 2014. A study from Curata reveals that 75 percent of marketers plan to increase their investment in content marketing in 2015. This year won’t just belong to big brands. With more opportunities than ever before for marketers to launch their brand identity, small businesses should be ready to spreading their messages out there. Around Sixty percent of small B2B business owners said they plan to increase their content production in 2015. In fact, 94% of them already use content marketing in some form. Here are some tips what you can pay attention to if you want to make a big business push while creating your content: (more…)
A Facebook page can be a great free marketing tool for promoting your businesses. These pages let businesses identify themselves in an interactive way, by sharing links, images and posts. While publishing content on Facebook, publishers can advertise their work in front of a large audience as this social network is getting more popular.
Videos can play a great role in any brand’s marketing strategy
Video content may serve you as a great call-to-action button when it comes to engaging and attracting your audience. Check out the latest stats which prove the benefit of sharing your video content on Facebook:
The latest Integral’s report shows that in Q1 of 2015 41.8% of online video ads were viewable, which is a 39% increase compared to the previous quarter. This report shows the most common size for online video ads was 300 x 250 pixels, that means that more video ads are served in banners than any other method. According to Integral, campaigns run 75 percent or more of their impressions in in-banner units. This report data is based on hundreds of billions of ad impressions, and similar reports are processed each quarter.
Mobile video may be the hottest trend in the video industry today. Stats show that in 2014. 91% of U.S. adults owned a mobile phone, and 61% of those were smartphones. Since the mobile usage has become a part of the everyday routine of an average American, mobile video ads start to play an important role in the marketing campaigns. The stats say mobile video ad spend in the U.S. has more than doubled in 2014 ($1.5 billion) compared to 2013. ($720 million). Here are the latest trends in mobile video industry that can concern all video marketers, and some interesting predictions when it comes to the future of mobile video:
Time spent on mobile devices has increased
According to Flurry’s report on the mobile industry, using data collected between January and March of 2014, time spent on a mobile device by the average US consumer has risen to 2 hrs and 42 minutes per day, compared to 2 hrs and 38 minutes per day in March of 2013. (more…)
By Q1 2017, 40% of US Internet homes will have a streaming media player, predict the stats run by NPD Connected Intelligence, Connected Home Forecast. Total number of homes with some sort of streaming device will reach 39 million. According to this study, at the beginning of 2014, only 16% of US Internet homes had a streaming media player, but by Q1 2015 this number will be 24%, thanks in part to the recent holiday purchases. The increase of streaming media players will surely also increase the use of streaming video services, and bring benefits and more opportunities for video makers, publishers and marketers.
Facebook started as a social platform that was intended to serve people mostly for connecting with friends and families, catching up with the distant relatives and sharing the common life stories. Very fast it grew up to be much more than a simple way of connection and its news feed started to evolve into a very complex tool for many media offerings.
From pictures, news, articles, and videos, people seem to share almost everything on Facebook (more of that here). Videos were an especially strong part of Facebook in 2014 and everything implies that 2015 will be even stronger in the video department.
Advertizers tried to spread a little bit of happiness, joy and positivity in 2014. No better example than the Ice Bucket Challenge (IBC). Being proactive, engaging and easily shared this campaign alone has helped to raise up to $120 million in donations with massive views on YouTube and Facebook.
What most marketers have learned from IBC is that the speed of social video sharing increased dramatically in 2014 and video content that is interesting, unique and of high quality is the key to engaging the audience.
It comes as a no-brainer that brands are using video content marketing to get emotional with customers. The more we feel about a video ad, the more likely we are to support its call to actions and more willing to share video content via social networks. Most brands realized that strong emotional storytelling is the key factor for engaging with your customers and audience.
So, what will matter in 2015 for video marketing and advertising?