Making a Video? How Well Do You Know Your Audience!?

audience

Humans are hardwired for visual content. It affects people on two levels – cognitive and emotional level. It increases comprehension of information you receive, and by affecting our emotions and attitudes. What’s more, YouTube has over a billion users, which denotes almost one-third of all people on the Internet. Also, over 800 YouTube creators have more than one million subscribers. Such statistics are staggering.

There are lots of examples of outstanding content. Alas, there are considerably more examples of poor content. So, the real question is: how do to push your own content into the ‘great’ category, rather than the tedious branded content? Well, all you need to do is follow a straightforward process and answer some questions so that you get the best out of your video content. (more…)

How To Install And Configure Brid.Tv

Configure Brid.Tv

It has never been a better time to sign for the BridTv player, the one true future of free video publishing. Brid.tv, as an enterprise-level free online video platform and player solution, provides delivery of your video content directly to any device (both mobile or desktop) faster than before, and (with our new features) make their video experience one of a kind. Using modern technology, BridTv creates an excellent and unique experience for our users. Our publishers are able to enjoy a real level-up in performance and smoothness like they could only expect from the most expensive enterprise video platforms on the market.  Sign up with us and enjoy all the benefits of the Brid online video player. After creating an account you can start adding sites to our CMS with a few simple steps:
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Google Acquired Fly Labs and With it Added New Photos and Video Editing Options

Fly Labs

Google has purchased Fly Labs, and that way added the startup’s mobile video and photo editing technology to the list of it’s options. Fly Labs is a creator of various apps that enable users editing of photos and video on-the-go through their mobile device. The Fly Labs team and the whole technology that goes with it  will be included into the web giant’s Google Photos group. Fly’s apps will still be available for download on the app store for the next three months though the but in-app purchases are not on “the menu”. Google is known for its long history of snapping up promising startup teams. (more…)

26% Of Consumers Search YouTube For Their Shopping Inspiration

Consumers

YouTube data shows people in the U.S. are spending nearly 2X as much time watching fashion and apparel videos during 2015 compared to the previous year. The study has detected people are turning to YouTube for shopping advice and product reviews. According to Google/Ipsos MediaCT’s 2015 Consumer Holiday Intentions Study, around 26% of shoppers say online videos are their main  source for gift ideas, and 32% of shoppers say they plan to use online video more this year for holiday purchases. The study shows 30% of total online purchases happen via mobile devices. The smartphone’s share of online shopping purchases has increased 64% over the last year. One thing is clear, video marketers are expected to win customers attention this holiday season. (more…)

Mobile Video Stats in 2015

mobile video

Mobile devices are becoming the first thing people look at when they wake up and the last thing they see before going to sleep. Currently, figures show there are 3.65 billion unique global mobile users, and around 50% of the world is connected to a mobile phone. For all marketing experts and advertisers those figures only mean one thing – mobile users are a target as the perfect niche throughout every company’s content marketing campaign. But if you are not convinced yet, here are more pieces of evidence of the mobile video domination you need to go through:

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