Humans are hardwired for visual content. It affects people on two levels – cognitive and emotional level. It increases comprehension of information you receive, and by affecting our emotions and attitudes. What’s more, YouTube has over a billion users, which denotes almost one-third of all people on the Internet. Also, over 800 YouTube creators have more than one million subscribers. Such statistics are staggering.
There are lots of examples of outstanding content. Alas, there are considerably more examples of poor content. So, the real question is: how do to push your own content into the ‘great’ category, rather than the tedious branded content? Well, all you need to do is follow a straightforward process and answer some questions so that you get the best out of your video content. (more…)
Google has purchased Fly Labs, and that way added the startup’s mobile video and photo editing technology to the list of it’s options. Fly Labs is a creator of various apps that enable users editing of photos and video on-the-go through their mobile device. The Fly Labs team and the whole technology that goes with it will be included into the web giant’s Google Photos group. Fly’s apps will still be available for download on the app store for the next three months though the but in-app purchases are not on “the menu”. Google is known for its long history of snapping up promising startup teams. (more…)
YouTube data shows people in the U.S. are spending nearly 2X as much time watching fashion and apparel videos during 2015 compared to the previous year. The study has detected people are turning to YouTube for shopping advice and product reviews. According to Google/Ipsos MediaCT’s 2015 Consumer Holiday Intentions Study, around 26% of shoppers say online videos are their main source for gift ideas, and 32% of shoppers say they plan to use online video more this year for holiday purchases. The study shows 30% of total online purchases happen via mobile devices. The smartphone’s share of online shopping purchases has increased 64% over the last year. One thing is clear, video marketers are expected to win customers attention this holiday season. (more…)
Mobile devices are becoming the first thing people look at when they wake up and the last thing they see before going to sleep. Currently, figures show there are 3.65 billion unique global mobile users, and around 50% of the world is connected to a mobile phone. For all marketing experts and advertisers those figures only mean one thing – mobile users are a target as the perfect niche throughout every company’s content marketing campaign. But if you are not convinced yet, here are more pieces of evidence of the mobile video domination you need to go through:
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Video plays an important role in B2B sales and marketing plans in all business spheres nowadays. Around 64% of consumers are more likely to buy a product after watching a video about it. When it comes to online promotion, visitors who view videos stay on websites an average of 2 minutes longer than those who don’t view videos. Here are the top questions marketers should be asking themselves before they start generating their video marketing content: (more…)
Online video ads are one of the fastest-growing ad formats. Stats show that online video ads are getting three times more clicks on average than other digital ad formats, including mobile, display, and rich media ads. If you aren’t already involving videos in your marketing strategy here is why now is the time to invest in a video as you number one advertising choice:
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Video can serve as a great supplement to whatever marketing strategy you’ve defined for promoting your company’s website. Stats show almost 70% of B2B marketers claim that video converts better than any other medium online, and 82% of B2B marketers reported success with video marketing initiatives. There are lots of options how you can use you video to increase the chances that people end up at your website and essentially become leads. It’s advisable to create video content in which people will be interested in and make it easily reachable. Here are some extra tips that can help you out: (more…)
Video content can be an important aspect of your web page, as videos can help explain your product and brand message. When you place a video upon your website, one of the options for promoting your video content you might consider is to put the video on auto-play. Using Brid.tv, you can embed your videos on your website’s page, and once you sign up to our platform, you get an option to activate autoplay as a great way of promoting your video content.
How to set up autoplay via Brid.tv
You can set up a player to autoplay by doing the following: (more…)
Yahoo spotted 60% revenue growth in Q2 in online video interests, show this company’s study. The latest Yahoo study also revealed that viewing video native ads on Yahoo improved brand favorability up to 50% and that it can increase purchase intent even up to 28%. Yahoo earned GAAP revenue of $1.24 billion, which represents a 15% growth. But not all is rosy for this search engine website, as the company saw a $45 million loss from operations, compared to Q2 2014 when its income from operations was $38 million. It recorded a net loss of $22 million, down from a $270 million net profit in 2014. Yahoo expects its Q3 revenues to come in lower than expected. The predictions are Yahoo’s EBITDA will be between $200 million and $400 million. Yahoo is currently investing more into building its revenue stream, specifically around advertising and its online video division.
Read more: http://www.fierceonlinevideo.com/story/yahoo-revenues-stay-flat-service-continues-investment-social-mobile-initiat/2015-07-22?utm_medium=rss&utm_source=feedly&utm_campaign=rss
Today it’s easier than ever to produce and deliver video content, and considering its ability to increase brand engagement and enhance customer loyalty, it should be every marketers number one tool occupation while creating its marketing plan. No wonder that over 70% of marketing professionals claim that video converts better than any other medium online.
When you’re developing your digital plans, you should be thinking about various options you can integrate video into your content marketing, on your web page, share it across all major digital and social media channels, utilize it while creating your SEO strategy. (more…)
