Humans are hardwired for visual content. It affects people on two levels – cognitive and emotional level. It increases comprehension of information you receive, and by affecting our emotions and attitudes. What’s more, YouTube has over a billion users, which denotes almost one-third of all people on the Internet. Also, over 800 YouTube creators have more than one million subscribers. Such statistics are staggering.
There are lots of examples of outstanding content. Alas, there are considerably more examples of poor content. So, the real question is: how do to push your own content into the ‘great’ category, rather than the tedious branded content? Well, all you need to do is follow a straightforward process and answer some questions so that you get the best out of your video content. (more…)
Mobile devices are becoming the first thing people look at when they wake up and the last thing they see before going to sleep. Currently, figures show there are 3.65 billion unique global mobile users, and around 50% of the world is connected to a mobile phone. For all marketing experts and advertisers those figures only mean one thing – mobile users are a target as the perfect niche throughout every company’s content marketing campaign. But if you are not convinced yet, here are more pieces of evidence of the mobile video domination you need to go through:
Video plays an important role in B2B sales and marketing plans in all business spheres nowadays. Around 64% of consumers are more likely to buy a product after watching a video about it. When it comes to online promotion, visitors who view videos stay on websites an average of 2 minutes longer than those who don’t view videos. Here are the top questions marketers should be asking themselves before they start generating their video marketing content: (more…)
Online video ads are one of the fastest-growing ad formats. Stats show that online video ads are getting three times more clicks on average than other digital ad formats, including mobile, display, and rich media ads. If you aren’t already involving videos in your marketing strategy here is why now is the time to invest in a video as you number one advertising choice:
Video can serve as a great supplement to whatever marketing strategy you’ve defined for promoting your company’s website. Stats show almost 70% of B2B marketers claim that video converts better than any other medium online, and 82% of B2B marketers reported success with video marketing initiatives. There are lots of options how you can use you video to increase the chances that people end up at your website and essentially become leads. It’s advisable to create video content in which people will be interested in and make it easily reachable. Here are some extra tips that can help you out: (more…)
Video content can be an important aspect of your web page, as videos can help explain your product and brand message. When you place a video upon your website, one of the options for promoting your video content you might consider is to put the video on auto-play. Using Brid.tv, you can embed your videos on your website’s page, and once you sign up to our platform, you get an option to activate autoplay as a great way of promoting your video content.
How to set up autoplay via Brid.tv
You can set up a player to autoplay by doing the following: (more…)
Today it’s easier than ever to produce and deliver video content, and considering its ability to increase brand engagement and enhance customer loyalty, it should be every marketers number one tool occupation while creating its marketing plan. No wonder that over 70% of marketing professionals claim that video converts better than any other medium online.
When you’re developing your digital plans, you should be thinking about various options you can integrate video into your content marketing, on your web page, share it across all major digital and social media channels, utilize it while creating your SEO strategy. (more…)
Retailers To Take The Lead In Digital Ad Spending
Retailers will take the lead in digital ad spending, shows the latest research done by eMarketer. Digital ad spending in the U.S. is expected to reach $58.61 billion this year, and the predictions of eMarketer are that retailers ad spending will account 22% of the total figure. Retailers advertising expenditure will go up to 17% compared to the previous year, reaching $12.91 billion. Retailers are investing more aggressively in mobile and programmatic display ads, and the predictions are they will spend almost twice in mobile advertising compared to any other industry. As for video content, eMarketer states retailers will account for 19.9% of the total video ad expenditure ($7.77 billion). Here is some more data that show the importance of video content in retailer’s marketing strategy. (more…)