According to eMarketer’s report, Facebook’s ad revenues are expected to reach $16.29 billion this year, which represents an increase of 41.8% compared to the previous year. Facebook’s total market share among social networks is 64.8%, which is a 0.4% growth compared to 2014 state (64.4%). eMarketer stats predict for Instagram to generate $600 million in total ad revenue worldwide and account for 5% of Facebook’s mobile ad revenues this year. Stats show next year Instagram’s growth is expected to increase by 149% globally, accounting for $1.48 billion. Twitter ad revenues are expected to increase by 61.8% in 2015, which represent 8.1% of Twitter’s total market share among other social networks. (more…)
Stats show that a great number of internet users ages 18 to 34 are blocking ads while viewing online content. According to Moz and Fractl research done in July, 63% of US millennials Internet users use ad blockers. Advertisers should know that millennials did not cast off all ads as irrelevant. A majority of millennial Internet users rated some digital ad types as relevant, that goes especially for retargeted ads and social media ads. Millennials stated they favoured paid search ads as well. (more…)
Facebook has decided to get a move on with buying digital advertising based on impressions that are served in view on users screens. The social networking service announced support for viewable impression bidding on all News Feed advertising. This includes text, photo, link and video ads. The company has partnered with Moat, an independent third-party, to verify Facebook video ads. Moat technology will verify video ad views and view lengths giving the advertisers the information how their video campaigns are performing. The MRC standard for viewability for display video ads is that they must be in view for two seconds. The advertisers want to know if their video ad metrics is accurate since the usage of video ads in the advertising industry is rapidly increasing. (more…)
The biggest challenge to mobile video advertising, as opposed to the desktop, is the lack of standardised measurement according to TubeMogul. Plenty of highly viewable mobile inventory from publishers remains unmeasurable. Nowadays, mobile viewability rates are notably higher than desktop. Stats show that mobile spend, measured through TubeMogul, has increased over 50 percent from Q1 to Q2 of 2015. (more…)
Flurry’s report shows U.S. consumers are lately spending their time away from TV, mainly using apps. The stats indicate that the average U.S. consumer is spending 198 minutes per day using apps, compared to 168 minutes they spend watching TV. The app result doesn’t include time spent inside the mobile web browser. During the past year, app stores accounted $21 billion. Flurry’s predictions for 2015 are that in-app purchases will reach the $33 billion mark and the ad industry will account for $31 billion. The conclusion is time spent using apps is increasing while the time spent on TV hasn’t changed from Q2 2014 to Q2 2015, Flurry states. (more…)
Apple announced its next iOS version (iOS 9), that will include ad-blocking capability, and keep video and display ads from being seen on its mobile devices. The technology will not be powered by Apple. It has to be enabled by developers writing programs that work with the iOS 9 platform. Google stated that its Chrome browser will disable Flash-based video ads when auto-playing. Users will have to click on an ad to play it. Google’s move is aimed to make an impact on advertisers to shift their video formats from Flash to HTML5, a standard believed to be more more stable and secure than Flash. (more…)
IAB is going to set HTML5 as the new industry standard in interactive marketing, and discard Flash, who have advertisers used for a long time as a standard for making interactive ads online. IAB made this official in its latest document “IAB Display Creative Guidelines,” where the organization recommended the industry to migrate from Flash to HTML5 technology. According to Scott Cunningham, senior vice president of technology and ad operations at IAB, Flash is not interoperable across devices. HTML5 has proven more effective than Flash as it shown to be a more open web technology for which the browser support cross-platform sets the stage for more rich, complete and personalized experiences to share with the users, regardless the device they use. The state of Q1 2015 shows 5.35 billion rich media impressions were thrown away on mobile devices, as they were defaulted to Flash instead of HTML5. (more…)
Facebook added four new products to FAN (Facebook Audience Network) that will provide marketers with a chance to buy targeted ads across its mobile and third-party apps. We’re talking about autoplay ads, carousel ads, dynamic product ads and click-to-play ads. Facebook reveals that the company earned $2.9 million from mobile ads during the Q2. The products will most likely increase revenue share of its mobile devices, especially with the autoplay option. Capability to target ads to specific users is expected to be popular and loved by advertisers and it shows Facebook is constantly improving its advertising strategy. (more…)
Zenith Optimedia forecasts that in 2017 the Internet will become the biggest advertising medium in 12 key markets, which represent 28% of global ad spend. This research predicts mobile will contribute 70% of all global ad spend. Mobile advertising is expected to rise from 5,17 in 2014 to 12,9 percent two years from now. Desktop Internet’s share will grow from 19,3% in 2014 to 19,4 in 2017 as well while every other medium is expected to lose share to mobile. According to this research, internet will still remain in second place in the ad market behind television. However, the gap between the market shares will reduce, from 11% to 4%. Internet is already the number one medium in the UK, Canada, Australia, Denmark, Netherlands, Norway and Sweden. Zenith Optimedia study shows global ad spend will grow from 4,2% to 5% during the Olympics in Rio in 2016. US presidential elections are expected to shake the advertisers world as well.
The surveyed 529 advertiser decision makers from brands, agencies and media owners globally claim the lack of video inventory in the market is holding back growth in online video advertising, shows the latest Forrester study. Around 70% of surveyed advertisers said their plan is to increase video budgets over the next two years, but 40% said that the lack of premium video inventory is expected to suppress spend increase. In response to market demand, ¾ of publishers have pledged to create more premium video inventory and offer higher volumes of video inventory. Forrester surveyed agencies, advertisers and publishers from the UK, USA, Argentina, France, Germany, Italy, Mexico and Spain.