Mobile Has Become One Of The Top Priorities for Retailers in Their Digital Marketing Strategy


Retailers are making a list of new digital marketing priorities as they are expected to face with new marketing challenges in 2016. Stats show one of the top digital marketing priorities for retailers are mobile (responsive design and app development) and basic marketing activities like search optimization and customer acquisition. According to a survey from, Forrester Research and Bizrate Insights, retailers in North America were questioned to list their top three priorities for their digital business in 2016. Around 59% of the marketers stated mobile and marketing were their priorities. 41% of retailers said site merchandising was a leading priority for their digital business. Due to this study, we can safely say mobile’s importance to retail has become indisputable. If your choice for promoting your products through mobile devices goes for video content, read our post about the importance of video content in every retailer’s marketing strategy.

In 2016 US Digital Display Ad Spending Will Surpass Search Ad Spending

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This year digital display ad spending is expected to surpass search ad spending in the US for the first time. Video, sponsorships, rich media and “banners and other” will account for 47.9% of digital ad spending, reaching the figure of $32.17 billion. Due to the predictions, advertisers will invest the most on “banners and other,” an advertising category that covers native ads and ads shared on popular social sites. Video will account for 14.3% of total ad spending, up from 12.8% in 2015. According to the eMarketer’s study, video will grow due to publishers looking to capitalize on high-demand, high-value in-stream video ad inventory. (more…)

In 2015 Brands Increased Their Ad Spend On Video Platforms By 43%

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According to L2 research firm, in 2016 brands increased their ad spend on video platforms by 43%. The study was based on data collected from nine markets across the world, including the U.S., UK, Brazil, Germany, Canada, France, Japan, Russia, and South Korea. The study also showed that those markets spent 42.5% more on social media, compared to 2014, and 12.5% more on search in 2015, and only 2.6% more on TV advertising. L2 research showed that brands who increased their ad spend on video platforms preferred to advertise on YouTube.This  video-sharing website claimed 59% of all brand interactions. Instagram took the second place (35%), and Facebook took the third (6%).

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Digital Ad Spending Expected To Surpass TV By 2017

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Magna Global ’s latest report on the global advertising marketplace shows, based on the data collected from 73 countries that media owner advertising revenues grew by +3.2% in 2015 to $503 billion. This result is lower than the previous forecast (the last prediction was +3.9% in June). According to Magna Global estimates digital ad sales are expected to increase by +17.2% globally this year, compared to sales on traditional media formats that are expected to decline by -2.0%.  Digital spending is expected to reach $160 billion next year. TV advertising will account for $190 billion in 2016. Due to the Magna Global ’s stats, in 2017 their positions will be vice-versa.

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Google Introduces New Advertising Support For AMP Pages


Google stated they plan to roll out fast-loading AMP (Accelerated Mobile Pages) pages into its mobile search results early next year. This project  is intended to make pages appear super-fast for those who use mobile devices. The company announced there are partners set to help publishers earn off those pages. Outbrain, AOL, OpenX, DoubleClick, and AdSense are working within the framework to improve the advertising experience for users, publishers and advertisers on the mobile web. The reason these additions are important is because it will enable publishers to have better flexibility to monetize their mobile pages, and to avoid some limitations, like in systems, for example, Facebook’s Instant Articles and Apple News. (more…)