Hardly any business can be conducted without the use of video content and online video platform of any type these days. In accordance to that, we’ve seen exponential growth in video content marketing, which has now become the chief tool for publishers to get their brands out the door and into the online world.
60% of both B2B and B2C marketers already use video for marketing (OptinMonster) and over 50% of web users look for a video before visiting a store, says Google. With stats like these, it is easy to see that the video form has taken over a majority of the e-business, virtually turning the Internet into a giant hub for video content creation and video content promotion.
When you’re using video to improve your business, there are only a few things that are going to become your priority – video views and monetization. You might be surprised to know that increasing video views and improving monetization can easily be done. If you’re looking to improve your strategy in this manner, you should know that you do not have to worry about the video itself, but rather about the speed of your page.
Online video content is a rapidly expanding, ever thriving market. Advertisers are looking for better ways to incorporate video ads into their campaigns. Several trends are now spreading, each one of them making video content an even bigger potential for publishers. Businesses small and large are looking to spread the word about their products and video is the quickest and easiest way to get in touch with consumers. Also, people are acquiring endless amounts of products online, so now publishers have put two and two together and are mostly seeking platforms or sites that allow them to reach and engage audiences as quickly as possible.
On April 12th 2015, FaceBook Instant Article will be turned into an open platform, that will be available for all publishers of any size. According to the company, the main goal is to provide a fast and immersive reading experience for people on Facebook.
Instant Articles are aimed to solve some specific problems Facebook users are faced with, especially slow loading times on the mobile web. It’s a huge problem for people who prefer reading news on their phones and one Google, with their AMP Project initiative, is trying to solve as well. The problem doesn’t concern only the consumers. It has a huge impact on publishers, specifically those with audiences with low connectivity. (more…)
With all the good stuff that Brid.tv has offered you so far and with new business and pricing model created thanks to the feedback from our publishers it’s time now to start making money with us. Brid.tv has partnered up with LiveRail to provide publishers a way to easily monetize their content through our platform.
Power your videos with Brid.tv 2.0 Video Player! Just when you thought there is nothing new to be said in video players world, Brid.Tv 2.0 player is here to prove the opposite. We are happy to announce our Brid.Tv improvements that we have cooked in our labs for the last couple of months. We’re thrilled to provide a solution to our customers that will optimize their social sharing options, improve their video quality, that could provide delivery of their video content directly to any device (both mobile or desktop) faster than before, and (with our new features) make their video experience one of a kind. Our publishers will now be able to enjoy real level-up of performance and smoothness like they could only expect from the most expensive enterprise video platforms on the market. Check out our new explainer video which underlines all benefits of our platform, and all the good stuff that Brid.tv, as an enterprise-level free online video platform and player solution, has there for you. It has never been a better time to sign for the Brid.Tv player, one true future of the free video publishing, than it is now.
When it comes to creating a blog or a website, and making it popular, there is a strong correlation between those brands who produce the most videos and those who get the most views. When brands use photos and videos in combination with written posts, they will surely create more attractive content and give their users a richer material about the subject they want to talk about. Many experts give advantage to video content over written posts, because video form is mobile, dynamic, shareable, and it can be far more engaging than standard text-driven marketing.
All Global brands have a YouTube channel, and no wonder as YouTube has 1 billion users, and 300 hours of video are uploaded to YouTube every minute. But if you’re a start-up video publisher and have a Youtube channel you should think twice before publishing your videos on YouTube exclusively, as YouTube takes 45% of all your ad fees and controls all aspects of monetization for you. (more…)
No one can deny that YouTube is the 800lb gorilla of the online video industry. Owning almost one fifth of the video advertising market, it is an influential video platform, to say the least. But being successful by and in itself doesn’t mean that everybody will get an equal piece of the pie. When choosing a video hosting and publishing platform, one should consider strategic business goals, budget disposal, and carefully evaluate all the available options.
One of the best ways to promote your business in today’s market would certainly be through rich video content. A strong video inventory is becoming an essential marketing tool, as video encourages brand engagement and shareability. (more…)