90% of Twitter video views take place on a mobile device
by | May 21, 2015 | Video Industry News | No Comments
twitter video

The latest Twitter report shows 90% of Twitter videos are being watched on a tablet or smartphone, and around 70% of Twitter users watch videos found in their feed. Twitter state’s that native video can drive 2.5X more as many replies and 3X as many retweets than any third-party video shared on this social network service. According to this report, 50% of users spend their time on Twitter watching sports clips and TV shows, while 64% watch breaking news. As video content is becoming more popular on Twitter, advertisers should consider the importance of Twitter while creating their video marketing campaigns.

Read more: http://venturebeat.com/2015/05/13/90-of-twitter-video-views-happen-on-a-mobile-device/