51% of Online Video Plays on Mobile Devices

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According to the latest Global Video Index stats, which draw insights from more than 3.5 billion video analytic events per day from 220 million viewers across the world, based on customers who visit on more days each month — at least seven days per month but typically many more — and made more frequent visits each day than an “average” customer.

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Mobile Accounts For 65% Of All Digital MediaTime

mobile

Mobile accounts for 65% of digital media time users spend online, while desktop  takes  the second place, according to the new report from comScore which investigates the multi-platform state of internet user behavior. According to the report, the desktop has lost 12% points compared to the state of 2013 and has decreased to 35% of digital time spent. (more…)

Mobile Accounts For 65% Of Digital Media Time

Digital Media

According to comScore’s report, mobile is now the growth driver, and desktop is in second place when we are speaking about digital media consumption. The report, entitled 2016 US Cross-Platform Future in Focus, shows that mobile now accounts for 65% of all total digital media time while desktop accounts for 35% of digital time spent. This report from comScore has collected a great number of data to investigate the multi-platform state of Internet user behavior and get to these conclusions. (more…)

Keeping Up With The Trends: FaceBook Instant Article

FaceBook Instant Article

On April 12th 2015, FaceBook Instant Article will be turned into an open platform, that will be available for all publishers of any size. According to the company, the main goal is to provide a fast and immersive reading experience for people on Facebook.

Instant Articles are aimed to solve some specific problems Facebook users are faced with, especially slow loading times on the mobile web. It’s a huge problem for people who prefer reading news on their phones and one Google, with their AMP Project initiative, is trying to solve as well. The problem doesn’t concern only the consumers. It has a huge impact on publishers, specifically those with audiences with low connectivity. (more…)