According to a new eMarketer’s research paper, mobile video ad spend in US is expected to climb to $2.62 billion in 2015, which represents more than 13 total figure ( $7.7 billion) advertisers are expected to spend on digital video ads this year. This market research firm also predicts more than 105 million US smartphone users will watch a video on a mobile device at least once a month, which is a 13.9% increase compared to 2014. eMarketer stats show that by 2019, mobile video will account for nearly 12 of total digital video ad dollars, and mobile ad spend is expected to account for around 72.2% of total digital ad spending.
During the past year, 26% of online video views were on a mobile device, which is a 63% year-over-year growth rate, shows the latest Adobe’s study (U.S. Digital Video 2014 Inaugural Report). If this rate continues, mobile viewing will overtake desktop viewing by Q4 2016. Those stats refer to video starts, however, viewers prefer watching far longer videos on desktops than on mobile devices. In Q4 2014, viewers spent an average of 5 hours and 49 minutes watching media and entertainment video on desktops – that’s 16 times longer compared to the time they spend watching the same content on smartphones.
The latest Twitter report shows 90% of Twitter videos are being watched on a tablet or smartphone, and around 70% of Twitter users watch videos found in their feed. Twitter state’s that native video can drive 2.5X more as many replies and 3X as many retweets than any third-party video shared on this social network service. According to this report, 50% of users spend their time on Twitter watching sports clips and TV shows, while 64% watch breaking news. As video content is becoming more popular on Twitter, advertisers should consider the importance of Twitter while creating their video marketing campaigns.
After Google, Bing is encouraging websites to offer mobile-friendly versions as well. Bing will begin rolling out their version of the mobile friendly algorithm for Bing mobile search results in the upcoming months. Google updated its search algorithm to rank mobile-friendly sites higher in the search results on mobile devices in April. With Bing following this trend as well, website developers must adapt to these new rules and make sure their content can be easily viewed by mobile users. But for a site to earn a high spot in Bing’s search results, it needs to be more than just mobile friendly, as Microsoft will continue to value the relevancy of a page as a dominant factor.
Online ad viewability is a hot topic in advertising right now, therefore, brand advertisers want to ensure that their video ads are seen. Google conducted a study of their video advertising platforms, as they explain – to better understand video ad viewability. They analyzed two separate sets of data during April of 2015. The first data set consisted of video viewability across the web which did not included YouTube (Mobile video app ad views were excluded from this data set) and the second data set which consisted of video viewability data for YouTube, only this data set include both data from across the web and mobile in-app ads. According to this study, YouTube users have a 91% viewability rate of video ads, while the average viewability of video ads across the web (not including YouTube) is 54%. (more…)
According to eMarketer’s report, people are watching less TV, but they are still watching their videos in other places, mostly on their mobile devices. Latest results show total daily media time per U.S. consumer is 12 hours and four minutes a day, which is seven minutes longer compared to 2014 results. As for the state of video advertising spending, TV accounts for 90% of the ad money, but only 77% of total time consumers spent with video. eMarketer’s data shows that mobile accounts for around 12% of total video watching time. This research shows that a consumer spent two hours and 51 minutes a day this year on mobile devices. People are using their mobiles half an hour more than what they spend on desktop computers. Nearly 50% of the U.S. consumers now use a tablet, and more than a third of U.S. consumers are using both smartphones and tablets. (more…)
The mobile ad market worldwide will hit $101 billion in 2016, eMarketer predicts, accounting for more than 50% of total digital ad expenditure for the first time. That represents a 430% increase compared to the state from 2013. Stats predict that between 2016 and 2019, mobile ad spending will nearly double, accounting for $195.55 billion, which will be 70.1% of total digital ad spend and one-quarter of total media ad spending worldwide. According to eMarketer, growth in mobile ad spending is caused by consumer increased usage of mobile devices. The expected number of smartphone users worldwide will rise up to 2 billion in 2016. As many consumers are accessing the internet mobile-first, and even mobile-only, states show leading advertisers are allocating their digital expenditure to mobile.
According to latest Pew Research Center study, a significant age divide has been noticed in the use of smartphones to access video over the internet. Around 75% of youngers watch videos via smartphones at least once during a one-week study period, compared with 46% of those 30-49 and 31% of those over 50 years old who watch video via their smartphones in the same time period. The result of the survey shows that 50% of smartphone users of all ages use their phones to watch videos at least once a week, compared to that, 97% of respondents use their smartphones for texting, and 89% use it for surfing the ‘Net. Around 60% use their device for taking photos or video. This study also reveals that 64% of Americans now have a smartphone.
According to Adobe’s latest digital video report, 26 percent of online video views were on a mobile device in 2014, which is compared to last years stats, a 63 percent year-over-year growth rate. The report shows that the share of mobile online video viewing is rising up. For now, people are watching more online videos on desktops than on mobile devices. In Q4 2014, viewers spent an average of 5 hours and 49 minutes watching media and entertainment video on desktops, which is 16 times longer compared to the time they spend watching the same content on smartphones. But if that rate continues, mobile viewing will overtake desktop viewing at the end of 2016.
Giraffic announced its AVA mobile solution that enables acceleration of video streaming on mobile devices and improves the delivery of large, mobile-to-mobile file transfers over Wi-Fi. This solution offers the users the option of quick and easy sharing of personal media, as well as OTT video apps to deliver throughput of over 20 Mbps for HD and UHD videos. Consumers sometimes can find it difficult to send large files, especially videos, from smartphones or view them on TVs because the transfer can be often interrupted or extremely slow. Giraffic’s AVA solution solves that problem, seamlessly accelerating online videos on mobile devices or files coming from other devices in the home. Giraffic is the inventor of Adaptive Video Acceleration (AVA) – a new client-side network throughout optimization technology that offers consumers High Definition video, without re-buffering pauses or streaming resolution reduction.