Millennials are becoming the center of attention of the advertisers and marketers around the globe. You must be wondering why are millennials so significant target group? When we get to know what young people do today, we can figure out what older people will do in the future. Practically we could predict their consumption habits, and in which direction we should build our future marketing strategies.
The consumption of online content via mobile devices is growing. EMarketer’s stats show nearly 1 in 10 US internet users in 2016 will go online only through a mobile device—what eMarketer defines as mobile-only internet users. That figure is expected to rise in the future. Around 79% of B2B marketers stated they had a mobile-friendly site in 2016, shows the DemandWave research. The figure represents an increase compared to the state in 2014 when 57% of respondents said they had one.