As a publisher, expanding your online video business endeavors denotes keeping your attention focused on digital marketing. However, through it all, optimizing for mobile should be your uttermost priority.
Creating and establishing a dedicated mobile marketing strategy is an absolute prerequisite to making an impact on the current video ad market. That’s where all the 2018 trends are leading. After all, it’s not a matter of opinion.
Many things have changed in the digital advertising sphere during 2015. Total digital ad spend in the US has accounted for around $58 billion in 2015, which represents a significant growth compared to the $50 billion in 2014, shows The Sixth annual State of the Video Industry report done by AOL . The predictions are that US digital spend growth will only go up, reaching $93.7 billion in 2019. This growth is mainly coming from video content and that has been consumed mostly on mobile devices. (more…)
Retailers are making a list of new digital marketing priorities as they are expected to face with new marketing challenges in 2016. Stats show one of the top digital marketing priorities for retailers are mobile (responsive design and app development) and basic marketing activities like search optimization and customer acquisition. According to a survey from Shop.org, Forrester Research and Bizrate Insights, retailers in North America were questioned to list their top three priorities for their digital business in 2016. Around 59% of the marketers stated mobile and marketing were their priorities. 41% of retailers said site merchandising was a leading priority for their digital business. Due to this study, we can safely say mobile’s importance to retail has become indisputable. If your choice for promoting your products through mobile devices goes for video content, read our post about the importance of video content in every retailer’s marketing strategy.
Mobile video ads boost awareness and intent in Japan, showed results from research done in September 2015. App-CM and Macromill have researched brand lift among internet users who had seen various video or TV ad campaigns compared to those who had not. According to research, around 80% of internet users exposed to mobile video ads were aware of the brand advertised, compared to people who had not viewed mobile video ads. The study showed that mobile video ads combined with TV campaigns give a bigger boost.
Read more: http://www.emarketer.com/Article.aspx?R=1013426
Ad buyers are already investing more in the mobile video format, according to the “Crossing the Programmatic Buyer-Seller Divide” survey done by AOL Platforms. The study showed 20% of ad buyers increased their expenditure on mobile video advertising this year. This represents a jump, compared to the previous AOL’s report, which found mobile video spending had increased 18% since 2014. Due to the purpose of this study AOL conducted 31 of the company’s publisher clients and 18 partners who use demand-side platforms. The survey found the most common ad viewability rate was an average of 65-74%, stated the media brand’s ad buyers and publishing partners. The prediction is that mobile video advertising spend will reach the figure of $159 worldwide by 2018. (more…)
EMarketer’s new report predicts that mobile programmatic advertising will be worth $9.33 billion in 2015, accounting for 61% of total programmatic display ad spending in the US. eMarketer’s stats show by 2017 mobile programmatic advertising will be worth $20.4 billion compared to PC (only $6.34). Due to the report, video and so-called native advertising are expected to dominate in the programmatic growth in mobile. (more…)
IAB and Qriously conducted a study that indicates smartphone screens are the primary medium for reaching today’s college students. The results of the study indicate students rather than the average smartphone user use their mobile phone to notice relevant ads (28% vs. 22%). 55% of the questionnaires said that they have acted after seeing a relevant ad on their mobile phone, which is compared to typical smartphone owners a higher score (49%). The students are more likely to search for information based on seeing ads (13% vs. 9.5%) opposite to other smartphone users. According to the study, students (especially female college students) are more likely to choose a brand based on social media presence and friends’ opinions, compared to the typical smartphone user. (more…)
Mobile devices are becoming the first thing people look at when they wake up and the last thing they see before going to sleep. Currently, figures show there are 3.65 billion unique global mobile users, and around 50% of the world is connected to a mobile phone. For all marketing experts and advertisers those figures only mean one thing – mobile users are a target as the perfect niche throughout every company’s content marketing campaign. But if you are not convinced yet, here are more pieces of evidence of the mobile video domination you need to go through:
The biggest challenge to mobile video advertising, as opposed to the desktop, is the lack of standardised measurement according to TubeMogul. Plenty of highly viewable mobile inventory from publishers remains unmeasurable. Nowadays, mobile viewability rates are notably higher than desktop. Stats show that mobile spend, measured through TubeMogul, has increased over 50 percent from Q1 to Q2 of 2015. (more…)
Flurry’s report shows U.S. consumers are lately spending their time away from TV, mainly using apps. The stats indicate that the average U.S. consumer is spending 198 minutes per day using apps, compared to 168 minutes they spend watching TV. The app result doesn’t include time spent inside the mobile web browser. During the past year, app stores accounted $21 billion. Flurry’s predictions for 2015 are that in-app purchases will reach the $33 billion mark and the ad industry will account for $31 billion. The conclusion is time spent using apps is increasing while the time spent on TV hasn’t changed from Q2 2014 to Q2 2015, Flurry states. (more…)