November 4, 2016

Making a Video? How Well Do You Know Your Audience!?

Humans are hardwired for visual content. It affects people on two levels – cognitive and emotional level. It increases comprehension of information you receive, and by affecting our emotions and attitudes. What’s more, YouTube has over a billion users, which denotes almost one-third of all people on the Internet. Also, over 800 YouTube creators have more than one million subscribers. Such statistics are staggering. There are lots of examples of outstanding content. Alas, there are considerably more examples of poor content. So, the real question is: how do to push your own content into the ‘great’ category, rather than the tedious branded content? […]
March 25, 2016

What Kind Of Content Works And What Doesn’t Work With Millennials

Millennials are becoming the center of attention of the advertisers and marketers around the globe. You must be wondering why are millennials so significant target group? When we get to know what young people do today, we can figure out what older people will do in the future. Practically we could predict their consumption habits, and in which direction we should build our future marketing strategies.
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